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Entertainment for good


AndACTION is a revolutionary resource that helps nonprofits harness the power of entertainment and mainstream pop culture in communication.

Leveraging the power of entertainment, you can shift the ideas, attitudes, and perspectives presented in film, television, and radio to motivate your audience to join your movement.

As Hollywood and mainstream pop culture continue to tell important and engaging stories, AndACTION helps nonprofits connect with audiences using popular stories that can make us more comfortable talking about challenging issues – and spark our imaginations. AndACTION highlights the emotions and imagery that stay with us long after the lights come up or the season has ended.

AndACTION helps you identify ways to introduce your issue to new audiences, tap into trending conversations and broaden audiences’ minds so they engage, care, and become invigorated to act.

Read the full report, Pop Culture Sparks Social Change.


Want to know more?

We created how-to guides so organizations can try out these strategies on their own:

Seven Creative Ways to Use Stories to Advance Your Issue
How to Use an Imperfect Storyline
Social Media Guides

And check out selected case studies exploring how nonprofits use pop culture. 

The Hunger Games & The Harry Potter Alliance

Stranger Things and the U.S. Department of Energy

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