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Digital Smarts

How effective is your digital strategy? What if we told you there’s a way to take it to the next level?

You’re in luck because Digital Smarts is especially designed to give you the tips and tricks needed to increase your digital-savvy. Digital Smarts: A Guide for Nonprofits is a free resource for any organization looking to strengthen its digital strategy.

Whether you’re building from the ground up or just searching for tips on taking your digital outreach to the next level, this collection of handouts will help you effectively divide your time across the most important digital platforms and create a comprehensive and integrated digital strategy. Digital Smarts gives you the tips and tricks you need to expand your reach and engage with your target audiences online using Specific, Measurable, Attainable, Realistic, Time-bound, and Strategic objectives.

Are you ready to become a digital expert? Don’t worry, you can thank us later.

Starting with Strategy
Integrated Digital Strategy 
Best Practices for Creating Content   
Listening to Audiences Through Analytics   
Activate Audiences Online
A Picture Is Worth 1,000 Words

Using Social 
Facebook
Maximizing Facebook                                                                      
Paying to Play on Facebook                                                                      
Using Facebook Live to Drive Social Change  
Advertising Authorization on Facebook

Twitter
Beyond a Following
Getting a Handle on Twitter Chats                                                                   
Tips for Live-Tweeting
Twitter Ads                               
Advertising Authorization on Twitter 
                                                                                
Additional Social Media Platforms
Instagram
Connecting on LinkedIn
Snapchat for Nonprofits    
Finding Your Niche on YouTube

Expanding Your Editorial Reach
Build Better Blogs
Making the Move to Medium                                                                            

More Digital Tools
Reaching Your Audience Through Texts
Irresistible Email
Extend Your Reach Through Live Streaming
Google for Nonprofits
 
Social Media Policies
Creating a Social Media Policy                                       
Sample Social Media Policy