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Defending abortion

Women’s Equality Center


Across the US and Latin America

Spitfire has partnered with the Women’s Equality Center (WEC), a leading organization working to protect, defend, and expand access to abortion and reproductive health care services across Latin America and among the pioneers of Latin America’s green wave. Spitfire currently leads WEC’s media strategy ensuring their successful efforts to expand access to abortion across Latin America while also making clear connections to the attempts to roll back access to that same reproductive health care here in the United States. With Roe likely to fall this summer, Spitfire has been central in devising and successfully executing WEC’s strategy to position themselves as leaders who can offer lessons from the field of the future the United States has in store, based on the devastation they know all too well first hand. We consistently secure top tier international coverage in English and Spanish to establish these powerful narrative threads while also building the profile of WEC’s Executive Director, as a leader in her own right, Paula Ávila-Guillén


Planned Parenthood Federation of America

Planned Parenthood Federation of America (PPFA) came to Spitfire looking for a seamless extension of their Health Communications Team to offer crucial support as the organization grapples on the frontlines of the fight to protect abortion access in the United States. With the likely falling of Roe, Spitfire has worked alongside their team leading, developing, and executing media strategies to ensure health reporters across the US media landscape have what they need to astutely cover this issue. As the world of access to reproductive health care as we know it begins to crumble, Spitfire is also ensuring reporters and key audiences in need are still able to receive a steady stream of accurate, compassionate, and inclusive information regarding everything from sex education to birth control, which will be undeniably all the more important in our near future.


Ford Foundation’s work on digital surveillance

We work with clients on the issues that will define our freedoms and our rights in the coming decades. Following a leaked draft SCOTUS opinion signaling the court’s willingness to overturn Roe v. Wade, we brought together advocates who focus on reproductive justice and on protecting communities from the overreach of surveillance technologies to discuss the next wave of reproductive criminalization. We acted quickly to organize an invite-only media briefing on surveillance technology within our private, personal devices and apps, and what we can do to stand against reproductive criminalization, now. Panelists included Khadijah Abdurahman, Director of We Be Imagining at Columbia University’s INCITE Center and the American Assembly’s Democracy and Trust Program; Farah Diaz-Tello, If/When/How; Andrea Ritchie, Interrupting Criminalization; author of Invisible No More: Police Violence Against Black Women and Women of Color; and Paromita Shah, Just Futures Law. Emerging coverage includes NPR’s Forum and PBS News Hour.

Spitfire services employed

Strategic planning

Partner with Us

Issues Covered

Gender equity

Reproductive justice