Senior Vice President
Ellie helps organizations craft strategic digital communication to achieve their policy objectives and enhance their advocacy campaigns. At Spitfire, Ellie put her digital skills to use for the Just Label It campaign pressuring big food companies to support mandatory labeling of GMOs. Ellie partnered with the Campion Foundation, Alaska Wilderness League and like-minded conservation organizations on a campaign to protect the Arctic National Wildlife Refuge. Ellie trains numerous organizations on digital strategy and implementation, including grantees of the Robert Wood Johnson Foundation (RWJF), Office of Adolescent Health and Blank Foundation, participants in Spitfire’s Executive Training Program, and local partner organizations of the United Way and the Center on Budget and Policy Priorities.
Ellie’s skills don’t end with digital strategy. She partnered with the New Americans Campaign to provide technical assistance, storytelling, and strategic counsel to 18 markets throughout the US where organizations are working hard to encourage eligible immigrants to apply for citizenship. She helped NeighborWorks America’s Sustainable Homeownership Pilot and Family Services, Inc. refine their brands to reach new homeowner audiences. She also helped the National Council of La Raza prepare its staff for and roll out its new brand, UnidosUS. Ellie partnered with the Lown Institute to create a messaging framework to describe its important work transforming the health system in U.S. She joined a team of Spitfires in designing and implementing a training with RWJF staff to infuse equity messaging into how they talk about their work and the Foundation’s vision to build a Culture of Health.
Before joining Spitfire, Ellie served as the deputy digital director at the National Council of La Raza (now UnidosUS) – the largest national Hispanic civil rights and advocacy organization in the United States – where she was responsible for growing the organization’s digital presence and starting its mobile/SMS program. Ellie directed advocacy and voter engagement campaigns with NCLR Affiliates and the organization’s digital activist network on national campaigns to advance immigration reform, fair housing practices and health care reform.
Ellie has also worked internationally, most notably in Costa Rica and Singapore. She trained members of Costa Rica’s tourism industry to recognize and report the commercial sexual exploitation of children as part of her work with Fundación Paniamor, a prominent children’s rights organization in Costa Rica. In Singapore, she worked with the Riverkids Project, an organization that operates child trafficking prevention programs in Cambodia.
A graduate of the University of North Carolina at Chapel Hill with a B.S. in biology, Ellie also earned her master’s degree in international development from American University. In her spare time, Ellie teaches aerobics in downtown D.C. and enjoys hiking in Shenandoah National Park which reminds her of home, the mountains of North Carolina.