Spitfire knows what it takes to design and run winning campaigns in today’s rapidly changing world.
With the partnership and support of the Gordon and Betty Moore Foundation and input from dozens of campaign experts, Spitfire’s newest tool – Planning to Win: The Just Enough Guide for Campaigners™ –helps organizations and coalitions build effective plans that lead to winning behavior, corporate or policy change campaigns. Planning to Win follows a simple six-step process for successful campaign planning and also offers real-life lessons from campaign wins. The tool is mobile and tablet friendly, exportable, shareable, and flexible (move through the tool at your own pace).
The Six Simple Steps to Successful Campaign Planning
- Define the victory. In this early stage of planning it’s important that your planning team is in agreement on the core goal or goals of the campaign. You also want to make sure the definition of your win is specific and actionable, such as convincing a manufacturer to stop using rainforest trees in its packaging, overturning the Defense of Marriage Act or convincing a school district to serve local food in schools.
- Evaluate the campaign climate. Now that you’ve defined your campaign win, take some time to evaluate the climate in which you’re working. As you assess the climate for your campaign, identify what’s working in your favor and what hurdles you may need to overcome.
- Chart the course. All campaigns should have a series of milestones that you must hit on your way to the win. These are the intermediate victories that build off each other and let you know you are gaining momentum.
- Choose your influence strategy. For each milestone, you’ll need to make choices about who ultimately has the power to determine whether you’re successful or not – your decision makers. Then think about who has the greatest ability to encourage or pressure them to take action – your influencers.
- Message for impact. Every campaign needs a message platform that will provide you, your spokesperson, your allies or partners, and your organization’s leadership with an overarching positioning statement. A message platform does not need to be cast in stone or memorized, but the core concepts and language should serve as a guide for influencers and spokespeople as they communicate about your campaign.
- Manage the campaign. Once you have determined the main tactics to achieve success, it’s important to plan the day-to-day details to get it done. Ensure every assignment has a deadline/timeline, point person responsible, metrics including outputs and outcomes, and a budget.
Are you looking to win support for an issue, impact policy, or get a corporation or government body to change its policies? Follow this Planning to Win roadmap to put successful campaign strategies in place. Get started by registering for free at www.planningtowin.org. Or contact us to schedule a private online demo of the tool for your organization or coalition.
PS: Working on a big campaign in the next several months? Join our three-day Planning to Win Institute in Washington, D.C., from Nov. 18-20. The Institute will feature sessions with campaign experts and one-on-one coaching to help campaign teams think through their winning strategies for 2015 and beyond. To learn more, contact Dennis Poplin, Dennis@spitfirestrategies.com, 202-448-0226.