Spitfire Strategies

Spitfire SmartScanTM:

Are you ready to use communication to succeed? How do you know?

To succeed, organizations must be strategic about how they communicate. They need to have a clear sense of who they are, why their mission matters and how to convey that to their target audiences. They need to embed effective communication throughout the organization and have the systems and discipline to measure the results.

That is why Spitfire created the SmartScan, a free online tool that will help organizations know where they are and where they need to go.

With generous support from the Ford Foundation, the David and Lucile Packard Foundation and the William and Flora Hewlett Foundation, the SmartScan helps assess where an organization is poised to be a communication powerhouse and where it has room to improve. Users answer a series of questions about their organization’s current practices and receive a tailored report detailing where they can focus attention to improve their communication.

The SmartScan features four modules: Identity, Planning, Best Practices, and Rules and Results. An organization can take them all at once to get an overarching assessment of its communication assets and needs, or just focus on one area at a time.

This tool will give you a clear view of your organization’s materials and systems, and a way to engage your colleagues in the process. The payoff is a clear understanding of what you are doing well and
should keep doing – and where more communication capacity or resources will enable you to create a bigger impact.

Spitfire Spotlight: Sherice Perry

Kristen Grimm

By Kristen Grimm
President

  The opportunity to engage in youth sports shaped Sherice Perry’s entire life. She didn’t receive formal training in the sports she loved until she went to middle school, where the combination of sports and education showed her that when people are given an opportunity, their potential is limitless. “I love that… (read more)

Challenge stereotypes…and other lessons from the immigration fight

By Lauryn Fanguen, Frank Karel Fellow Lauryn Fanguen is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public interest communications. Read more about Lauryn here. The Trump administration’s rhetoric and policies around immigration, including the… (read more)

Shaping the Next Generation of Social Impact Communicators

Kristen Grimm

By Kristen Grimm
President

  When people ask Lauryn Fanguen what she did with her summer vacation, she’s going to have a lot to talk about. Lauryn is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public… (read more)

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