Spitfire Strategies

Spitfire SmartScanTM:

Are you ready to use communication to succeed? How do you know?

To succeed, organizations must be strategic about how they communicate. They need to have a clear sense of who they are, why their mission matters and how to convey that to their target audiences. They need to embed effective communication throughout the organization and have the systems and discipline to measure the results.

That is why Spitfire created the SmartScan, a free online tool that will help organizations know where they are and where they need to go.

With generous support from the Ford Foundation, the David and Lucile Packard Foundation and the William and Flora Hewlett Foundation, the SmartScan helps assess where an organization is poised to be a communication powerhouse and where it has room to improve. Users answer a series of questions about their organization’s current practices and receive a tailored report detailing where they can focus attention to improve their communication.

The SmartScan features four modules: Identity, Planning, Best Practices, and Rules and Results. An organization can take them all at once to get an overarching assessment of its communication assets and needs, or just focus on one area at a time.

This tool will give you a clear view of your organization’s materials and systems, and a way to engage your colleagues in the process. The payoff is a clear understanding of what you are doing well and
should keep doing – and where more communication capacity or resources will enable you to create a bigger impact.

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Spitfire Spotlight: Get to know our newest Spitfires

There are some new faces at Spitfire, adding valuable talents and perspectives to the Spitfire team. We sat down with four of them to learn more about some of their favorite things—at work and at play.   Where were you before Spitfire? Mike Carter-Conneen Director, Washington, D.C. I spent 15… (read more)

Throwback Thursday: Thinking Through Communication Conundrums

Kristen Grimm

By Kristen Grimm
President

  One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)

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