Spitfire Strategies

Spitfire SmartScanTM:

Are you ready to use communication to succeed? How do you know?

To succeed, organizations must be strategic about how they communicate. They need to have a clear sense of who they are, why their mission matters and how to convey that to their target audiences. They need to embed effective communication throughout the organization and have the systems and discipline to measure the results.

That is why Spitfire created the SmartScan, a free online tool that will help organizations know where they are and where they need to go.

With generous support from the Ford Foundation, the David and Lucile Packard Foundation and the William and Flora Hewlett Foundation, the SmartScan helps assess where an organization is poised to be a communication powerhouse and where it has room to improve. Users answer a series of questions about their organization’s current practices and receive a tailored report detailing where they can focus attention to improve their communication.

The SmartScan features four modules: Identity, Planning, Best Practices, and Rules and Results. An organization can take them all at once to get an overarching assessment of its communication assets and needs, or just focus on one area at a time.

This tool will give you a clear view of your organization’s materials and systems, and a way to engage your colleagues in the process. The payoff is a clear understanding of what you are doing well and
should keep doing – and where more communication capacity or resources will enable you to create a bigger impact.

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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