Spitfire SmartScanTM:

Are you ready to use communication to succeed? How do you know?

To succeed, organizations must be strategic about how they communicate. They need to have a clear sense of who they are, why their mission matters and how to convey that to their target audiences. They need to embed effective communication throughout the organization and have the systems and discipline to measure the results.

That is why Spitfire created the SmartScan, a free online tool that will help organizations know where they are and where they need to go.

With generous support from the Ford Foundation, the David and Lucile Packard Foundation and the William and Flora Hewlett Foundation, the SmartScan helps assess where an organization is poised to be a communication powerhouse and where it has room to improve. Users answer a series of questions about their organization’s current practices and receive a tailored report detailing where they can focus attention to improve their communication.

The SmartScan features four modules: Identity, Planning, Best Practices, and Rules and Results. An organization can take them all at once to get an overarching assessment of its communication assets and needs, or just focus on one area at a time.

This tool will give you a clear view of your organization’s materials and systems, and a way to engage your colleagues in the process. The payoff is a clear understanding of what you are doing well and
should keep doing – and where more communication capacity or resources will enable you to create a bigger impact.