Create messages that connect
The brain is a bit like a pinball machine. Messages go in. Sometimes they hit the right places and trigger the preferred response (points!).
Sometimes they hit the wrong spots, and people are alienated and reject the messaging. Still other times, you lose the ball altogether and have to start all over again.
At Spitfire, we call this process Mindful Messaging.
Mindful Messaging is a Spitfire tool that will help you to thoughtfully consider who you are trying to engage, anticipate how their brains may process messaging and keep you from making predictable mistakes that set us back rather than propel us forward.
It helps facilitate two-way communication so messaging leads to useful dialogue about important issues rather than dead ends.