Claire de Leon
Claire is a communication strategist, health educator and public health researcher with a decade of experience working with and in San Francisco communities. She’s experienced in reproductive justice, gender equity, youth development and all things public health, with a knack for art direction and digital strategy. Claire is passionate about reproductive justice, racial justice, climate and art.
Some of her favorite projects have been leading the redesign and technical launch of the Y of San Francisco’s website, YMCASF.org, and leading a human-centered design sprint on messaging and advocating for reproductive justice with IDEO.org. As Statewide Communications Director for a large research initiative focused on racial justice and health equity, Claire developed a strategic communication plan and launched the UCSF Preterm Birth Initiative’s website, brand, mission and vision and messaging platform, as well as health education materials on birth from a reproductive justice lens, while building an operational communication department.
Claire came to communication through grant writing, development and program management with the Y of San Francisco, where she launched a high school after-school program at San Francisco United School District’s largest public high school and planned and managed programs for grassroots fundraising and volunteerism. Claire worked with the Y of the USA to develop the Y’s culture and storytelling program and trainings, and trained Ys across the country in social media, storytelling and communication.
Claire earned a master of public health degree from San Francisco State University with a focus in community health education and was awarded Distinguished Graduate from the SFSU Department of Health Education for her academic and community achievement. At the San Francisco State University Health Equity Institute, Claire worked with a team of residents and researchers to co-develop and author a community health needs assessment with and for residents of San Francisco public housing (HOPE SF sites). She also conducted research on emerging media narratives over the Zika epidemic with the international Zika Social Science Network. Claire’s public health pedagogy is rooted in justice and feminism. She earned a BA in sociology and women’s studies from California State University, Long Beach.
Claire sees communication as essential to envisioning a more equitable future and as a tool for upstream policy change, sparking consciousness-raising and building community power. She is a creative enthusiast, indiscriminate reader and habitual designer.