Spitfire Strategies

Posts Tagged ‘#AndACTION’

How Late-Night Talk Show Hosts Might Be the Activists America Needs Right Now

Late-night television programs are remarkably successful pushing policy issues into mainstream conversation – sometimes even better than traditional broadcast news. However, what’s really remarkable is that organizations rarely take advantage of this opportunity to promote their issues. Shows like Samantha Bee’s Full Frontal and John Oliver’s Last Week Tonight use… (read more)

It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might

Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)

Pop Culture as a Powerful Force for Narrative Change

Kristen Grimm

By Kristen Grimm
President

New pop culture tools and resources let groups start important conversations around issue-oriented film and television storylines Reposted from Change Agent, the biannual publication of The Communications Network. We all tell ourselves stories. There’s a story of how each workday goes—psychologists call these behavioral scripts—and there are larger narratives we… (read more)

Social change + pop culture = Spitfire’s AndACTION

Kristen Grimm

By Kristen Grimm
President

I have three pieces of good news. 1) You can now claim binge-watching is an essential part of your day job, 2) The expert opinion and proof that connecting your issues to pop culture is not only fun but a very strategic move is now at your fingertips for free,… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

In a Time of Scarcity, We Need Narratives of Abundance

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

As the COVID-19 pandemic continues to spread, people are feeling a lot of emotions right now, all at once. There is uncertainty in our day-to-day lives, concern over the future and fear for the health, safety and livelihood of our families, friends, neighbors and selves. It’s easy to become overwhelmed… (read more)

Putting the Stimulus Package to Work for Communities

Annabelle Gardner

By Annabelle Gardner
Director

Community-based organizations are working around the clock to support communities hard hit by COVID-19. Last week, Congress passed the largest federal stimulus package in U.S. history — the Coronavirus Aid, Relief and Economic Security (CARES) Act — which represents an unprecedented opportunity for community-based organizations like yours to advocate for… (read more)

Communicating During a Crisis

Erin B. Hart

By Erin B. Hart
Chief Innovation Officer

Expressions of caring connect us in our shared humanity during challenging times. We are navigating similar, and very personal challenges, as we manage our lives around the spread of COVID-19. Many of Spitfire’s trusted partners are working with us to determine if they should address the pandemic and, if so,… (read more)

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