Are you struggling to get your organization to value social media or is it still seen as a side project? Does your leadership understand how digital should integrate into your overall communication strategy, or do they constantly ask you when your next piece of content will “go viral”? If your responses to these questions frustrate you, check out our 2016 Digital S.M.A.R.T.S. guide!
Since we launched the tool in early 2015, we’ve added five new sections on running Twitter ads, using Snapchat, building better blogs, creating engaging visuals and using live-streaming to reach your audiences. We’ve also updated the entire guide to include the most recent statistics and trends in the digital field because as we all know, it’s constantly changing. Finding it difficult to keep up with it all? Don’t fret; we’ve done the work for you.
Wondering how to get started using the guide? If this is your first time checking out Digital S.M.A.R.T.S., start from the beginning with Integrated Digital Strategy and make sure you have what you need to knock your digital efforts out of the park. If you downloaded the Digital S.M.A.R.T.S. guide last year, check out our latest sections, Building Better Blogs and Snapchat:
Building Better Blogs: Blogs are now a standard practice for many nonprofits: close to 60 percent report running at least one blog, up from 47 percent a year ago. While most social media platforms require users’ posts to be brief, blogs allow organizations to go in-depth about their work. Staff and board members can directly discuss current events and program developments with audiences, giving your organization a personal feel.
When it comes to the actual content, the creative possibilities for a blog are virtually endless. Every year, PR News recognizes the best communication initiatives at the Nonprofit Awards. Take a look at 2015’s winning blogs from Sierra Club and the Illinois Policy Institute for inspiration.
Snapchat: Snapchat provides the chance to engage your audiences in real time right on their phones. When implemented well, Snapchat enables an organization to interact directly with supporters in a personal and fun way. The app allows you to send photos and short videos that display for up to 10 seconds before disappearing. Whether you’re looking to share photos of an event you held or inform followers of a piece of breaking news, nonprofits can use Snapchat to add a creative and dynamic tool to their digital strategy. Is Snapchat right for your organization? It depends. Check out the Snapchat section to find out.
Whether you are new to digital or a pro just trying to stay abreast of the latest trends, Digital S.M.A.R.T.S. is here to help along the way. Send us a note at firstname.lastname@example.org if you have questions – we’d love to help you make your digital strategy even stronger.