Social media platforms that rely heavily on images are on the rise. This is great news for nonprofits that want to engage their audiences with memorable content that compels action. Instagram, Pinterest and even SnapChat are keeping organizations on their toes and moving communicators in all issue areas to give the causes they represent a strong visual identity.
The results of implementing a visual strategy are astounding: digital content featuring compelling images averages 94 percent more total views than those without.
Organizations can tap into the power of visuals for different purposes. Whether launching a new campaign or working to drive donations, visuals help messaging break through with greater impact.
Photographs are great for tapping an emotional connection. Let Girls Lead posts images from events and conferences on its Facebook page, but also uses photos to share stories of girls across the world. This puts a face on its work and helps people feel connected to the cause. National Wildlife Federation posts beautiful pictures of nature on its Flickr page that remind viewers of the importance of protecting wildlife and habitats.
Quotes, infographics and other illustrations help break down complicated statistics and figures or show the magnitude of big wins. Family Forward Oregon uses infographics to clearly outline why paid sick days are crucial for every family. Meanwhile, Greenpeace uses its Instagram channel to share wins and rally followers. For example, a recent image of a tiger with text overlay thanking supporters for advocating against deforestation in Indonesia has garnered more than 5,000 likes.
Adding video to a communication strategy sends engagement soaring. Experts predict video will account for 74 percent of all internet traffic in 2017. Videos showcase the faces of change, bring a cause to life and even draw some star power. Our partners fighting for food transparency at Just Label It post videos to YouTube featuring celebrities such as Chef Tom Colicchio and singer Jack Johnson. A well-done video can simplify a complicated topic, add sparkle to a seemingly dull issue or spur a thoughtful discussion.
Ready to jump in? Spitfire recently added “A Picture is Worth 1,000 Words: Add Visuals to Boost Engagement” to its Digital S.M.A.R.T.S. toolkit. Download your copy today!
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