Spitfire Strategies

Setting Up Your Visual Social Media Strategy

Social media platforms that rely heavily on images are on the rise. This is great news for nonprofits that want to engage their audiences with memorable content that compels action. Instagram, Pinterest and even SnapChat are keeping organizations on their toes and moving communicators in all issue areas to give the causes they represent a strong visual identity.
The results of implementing a visual strategy are astounding: digital content featuring compelling images averages 94 percent more total views than those without.  

Organizations can tap into the power of visuals for different purposes. Whether launching a new campaign or working to drive donations, visuals help messaging break through with greater impact.

Photographs are great for tapping an emotional connection. Let Girls Lead posts images from events and conferences on its Facebook page, but also uses photos to share stories of girls across the world. This puts a face on its work and helps people feel connected to the cause. National Wildlife Federation posts beautiful pictures of nature on its Flickr page that remind viewers of the importance of protecting wildlife and habitats.

Paid Sick Days OR

Quotes, infographics and other illustrations help break down complicated statistics and figures or show the magnitude of big wins. Family Forward Oregon uses infographics to clearly outline why paid sick days are crucial for every family. Meanwhile, Greenpeace uses its Instagram channel to share wins and rally followers. For example, a recent image of a tiger with text overlay thanking supporters for advocating against deforestation in Indonesia has garnered more than 5,000 likes.

Adding video to a communication strategy sends engagement soaring. Experts predict video will account for 74 percent of all internet traffic in 2017. Videos showcase the faces of change, bring a cause to life and even draw some star power. Our partners fighting for food transparency at Just Label It post videos to YouTube featuring celebrities such as Chef Tom Colicchio and singer Jack Johnson. A well-done video can simplify a complicated topic, add sparkle to a seemingly dull issue or spur a thoughtful discussion.

Ready to jump in? Spitfire recently added “A Picture is Worth 1,000 Words: Add Visuals to Boost Engagement” to its Digital S.M.A.R.T.S. toolkit. Download your copy today!

Want more ideas? Email digital@spitfirestrategies.com and we’ll help you get what you need to achieve your goals.

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

In a Time of Scarcity, We Need Narratives of Abundance

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

As the COVID-19 pandemic continues to spread, people are feeling a lot of emotions right now, all at once. There is uncertainty in our day-to-day lives, concern over the future and fear for the health, safety and livelihood of our families, friends, neighbors and selves. It’s easy to become overwhelmed… (read more)

Putting the Stimulus Package to Work for Communities

Annabelle Gardner

By Annabelle Gardner

Community-based organizations are working around the clock to support communities hard hit by COVID-19. Last week, Congress passed the largest federal stimulus package in U.S. history — the Coronavirus Aid, Relief and Economic Security (CARES) Act — which represents an unprecedented opportunity for community-based organizations like yours to advocate for… (read more)

Communicating During a Crisis

Erin B. Hart

By Erin B. Hart
Chief Innovation Officer

Expressions of caring connect us in our shared humanity during challenging times. We are navigating similar, and very personal challenges, as we manage our lives around the spread of COVID-19. Many of Spitfire’s trusted partners are working with us to determine if they should address the pandemic and, if so,… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.