Spitfire Strategies

Campaigns
Campaigns

We’ll help you structure and manage your campaign, from the planning meeting to the victory party.

At Spitfire, we’ve led dozens of campaigns, and we’ve uncovered the critical steps that can transform bright ideas into big change. We work hand-in-hand to guide you through every stage of campaign planning, from defining victory and charting your course to creating your theory of influence and measuring success.

We will also help you implement a winning campaign, whether that means bringing together a diverse coalition of groups working toward a common goal, conducting research or opinion polling, mobilizing your grassroots reach, crafting impactful messaging or executing smart press and social media strategies. We’ve managed a variety of tough campaigns – from fighting to get healthier food in school cafeterias to supporting environmental restoration along the Gulf Coast – so we know how to assess your strengths and challenges and provide capacity wherever you need it.

As your partner in campaign planning and management, Spitfire will help you change minds, shift policy and move the needle on the issues that matter most to you.

 Services:

  • Strategic planning
  • Campaign management
  • Opposition containment
  • Coalition coordination
  • Campaign communications and messaging
  • Paid and earned media strategy
  • Social media campaigns

 

 

Planning

To get your campaign started, we’ll help you research the current landscape, identify your champions, create a concept that will resonate with your audiences and set achievable goals. Our Just Enough Planning Guide™ will take you through the steps to build a strategic plan.

Opposition containment

It’s important to understand how to face opposition. We’ll help you identify who your opposition is, what they are saying and how you can best respond to mitigate backlash and reinforce your own messages.

Execution

Whether coordinating an event, reaching out to the press or building a website, we can help you perform the tasks necessary to build your campaign.

Running coalitions

We help organizations come together to push their common issues forward. To facilitate a coordinated effort, we will hold conference calls, lead in-person meetings, streamline coalition communication, help assign tasks and assist in guiding a collective strategy.

Spitfire Spotlight: Sherice Perry

Kristen Grimm

By Kristen Grimm
President

  The opportunity to engage in youth sports shaped Sherice Perry’s entire life. She didn’t receive formal training in the sports she loved until she went to middle school, where the combination of sports and education showed her that when people are given an opportunity, their potential is limitless. “I love that… (read more)

Challenge stereotypes…and other lessons from the immigration fight

By Lauryn Fanguen, Frank Karel Fellow Lauryn Fanguen is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public interest communications. Read more about Lauryn here. The Trump administration’s rhetoric and policies around immigration, including the… (read more)

Shaping the Next Generation of Social Impact Communicators

Kristen Grimm

By Kristen Grimm
President

  When people ask Lauryn Fanguen what she did with her summer vacation, she’s going to have a lot to talk about. Lauryn is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public… (read more)

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