Spitfire Strategies

Campaigns
Campaigns

We’ll help you structure and manage your campaign, from the planning meeting to the victory party.

At Spitfire, we’ve led dozens of campaigns, and we’ve uncovered the critical steps that can transform bright ideas into big change. We work hand-in-hand to guide you through every stage of campaign planning, from defining victory and charting your course to creating your theory of influence and measuring success.

We will also help you implement a winning campaign, whether that means bringing together a diverse coalition of groups working toward a common goal, conducting research or opinion polling, mobilizing your grassroots reach, crafting impactful messaging or executing smart press and social media strategies. We’ve managed a variety of tough campaigns – from fighting to get healthier food in school cafeterias to supporting environmental restoration along the Gulf Coast – so we know how to assess your strengths and challenges and provide capacity wherever you need it.

As your partner in campaign planning and management, Spitfire will help you change minds, shift policy and move the needle on the issues that matter most to you.

 Services:

  • Strategic planning
  • Campaign management
  • Opposition containment
  • Coalition coordination
  • Campaign communications and messaging
  • Paid and earned media strategy
  • Social media campaigns

 

 

Planning

To get your campaign started, we’ll help you research the current landscape, identify your champions, create a concept that will resonate with your audiences and set achievable goals. Our Just Enough Planning Guide™ will take you through the steps to build a strategic plan.

Opposition containment

It’s important to understand how to face opposition. We’ll help you identify who your opposition is, what they are saying and how you can best respond to mitigate backlash and reinforce your own messages.

Execution

Whether coordinating an event, reaching out to the press or building a website, we can help you perform the tasks necessary to build your campaign.

Running coalitions

We help organizations come together to push their common issues forward. To facilitate a coordinated effort, we will hold conference calls, lead in-person meetings, streamline coalition communication, help assign tasks and assist in guiding a collective strategy.

Spitfire’s 17th Season: Leading an Evolution

Kristen Grimm

By Kristen Grimm
President

  2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)

Comedy and Social Justice: Using Laughs to Change Hearts and Minds

      By Paige Swanson, Karel Fellow   Last week, I was thrilled to hear from Caty Borum Chattoo, an award-winning communication strategist, producer, author, professor and director of the Center for Media & Social Impact. Caty stopped by Spitfire’s D.C. office to share her fascinating work to bring… (read more)

The Power of Poetry: Shifting the Narrative in Criminal Justice Reform

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

  April is National Poetry Month, which means there is no better time to dust off a volume or two from your bookshelf or tune into U.S. Poet Laureate Tracy K. Smith’s five-minute podcast The Slowdown (there are new episodes every weekday and it’s incredible). Through my work at Spitfire… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.