Spitfire Strategies

Rounding the Q1 Digital Curve: Tips to Keep Up Speed

Kerry Leslie

By Kerry Leslie
Director

Congratulations! You have two months of 2016 under your belt. The rush of the New Year is gradually morphing into a consistent breeze and the slew of 2016 trends emails is quieting in your inbox. While others may be content to coast on the momentum of the New Year digital tips and analyses, we’re eager to help your organization stay in front of, and accelerate out of, the first quarter curve.

Get your emoji gameplan ready.

Emojis are here to stay on social media and are becoming effective tools for organizations and businesses to connect with their audiences on yet another emotional level. From Twitter’s tips for using emojis to increase engagement, to Curalate’s Emojini 3000, to Facebook reactions, now is the time to start thinking about how the growing prevalence of emojis will affect your social media strategy. Start slowly, experiment with using emojis to give your messages personality and clarity, and see which resonate with your audiences. And as you enter the emoji universe, apply the hashtag rules: Keep it Relevant and Less is More.

#NoFilter – take another look at Instagram.

2016 may be the year social change organizations take a second look at Instagram. The platform’s popularity is steadily increasing and Instagram is now even more nonprofit-friendly, allowing all users to easily switch between accounts without logging in and out. With its strong appeal to passionate millennials and maturing advertising options, nonprofits are seeing Instagram more and more as a highly effective tool to engage with current and new audiences.

Snapchat’s getting deep.

By letting users deep link (or direct link) to their Snap content and profiles from other social media platforms, Snapchat cleared a big barrier that may have kept organizations from embracing it as a communication tool. While nonprofits’ content still only lives for 24 hours, deep links now help organizations drive even more eyes to their Snapchat channels, fueling an even higher return on investment. (WFF’s #Lastselfie project is one our favorite examples of how nonprofits can rock Snapchat.) Explore our Snapchat two-pager for more strategy and tips.

SlideShare makes spreading content simple.

One thing those 2016 trends analyses drove home was that visual content is a must for nonprofits moving forward. Now might be a good time to heed the murmurs you’ve been hearing about the powerful potential of SlideShare and explore whether it makes sense for your content goals. If you have great visual content that’s only reaching a few eyes, a SlideShare presentation with a smart SEO strategy could be your key to reaching more audiences and making more connections to move your work forward.   

 

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“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Building Movements Through Art, Communication and Advocacy

Claire de Leon

By Claire de Leon
Director

Power is invisible. That’s part of what makes it tricky to dismantle. Audre Lorde asks us, “What are the words you do not yet have?” – a rallying cry to move from silence to speaking the truth of our experiences. For me, art across time and mediums has played a… (read more)

Many of your Black co-workers and friends are not okay right now: Here’s what you can do

Inga Skippings

By Inga Skippings
Chief Engagement Officer

Many of my white friends and colleagues reached out over the past week to check in on me. They saw George Floyd die pinned beneath Minneapolis police officers’ knees and read how the Louisville police used a no-knock warrant to execute Breonna Taylor. They saw Ahmaud Arbery’s killers arrested only… (read more)

In a Time of Scarcity, We Need Narratives of Abundance

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

As the COVID-19 pandemic continues to spread, people are feeling a lot of emotions right now, all at once. There is uncertainty in our day-to-day lives, concern over the future and fear for the health, safety and livelihood of our families, friends, neighbors and selves. It’s easy to become overwhelmed… (read more)

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