Spitfire Strategies

Right There with You: Livestreaming Best Practices for Nonprofits and Foundations

Imagine standing on the steps of the U.S. Supreme Court Building with LGBT activists before a landmark decision – or riding on a boat with protesters blocking an oil rig in the Arctic. Livestreaming offers advocacy organizations an exciting opportunity to engage audiences online and bring them right to the action. Many nonprofits, foundations and cause organizations are successfully using livestreaming to share major announcements and events in real time.

When the Supreme Court was hearing oral arguments on whether states could prohibit gay marriage, the Human Rights Campaign (HRC) sent its communications staff to livestream a rally on the Supreme Court steps using an app called Periscope. HRC seized the opportunity to share a pivotal political moment directly with their members, helping them to feel as if they were a part of the historic event.

Greenpeace uses livestreaming to promote a range of natural habitats “in action.” From kayaking to hiking, livestreaming enables users to share adventures with their networks in real time. Activists have also livestreamed during protests, such as those surrounding oil drilling in the Arctic this summer.
 
Livestreaming has also gone global. 100 Cameras gave children in developing countries phones and tablets that allowed them to share their lives with viewers. This compelling tactic put the storytelling power directly in the hands of the organization’s beneficiaries, creating an authentic video that inspired compassion in their audience.

In California, our friends at the New Teacher Center organized a conference across the state that brought 20,000 teachers together on college campuses. During peer-led conversations on best practices for teaching Common Core, participants shared their discoveries via livestreaming so that other teachers could watch and learn, even if they could not attend in person.

Organizations use livestreaming to invite audiences into the conversation, change perspectives, tell stories or bring the action right to their followers with just the click of a hashtag. Apps such as Periscope, Meerkat and Google Hangout can bring your audience closer to your mission and drive them to take action for your cause.

How do you know if livestreaming is right for your team or organization? Check out our two-pager on best practices and tips for broadcasting your story.

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Communicating During a Crisis

Erin B. Hart

By Erin B. Hart
Chief Innovation Officer

Expressions of caring connect us in our shared humanity during challenging times. We are navigating similar, and very personal challenges, as we manage our lives around the spread of COVID-19. Many of Spitfire’s trusted partners are working with us to determine if they should address the pandemic and, if so,… (read more)

A Good Time to Get Good at Virtual Meetings

Kristen Grimm

By Kristen Grimm
President

Whether you find yourself running more remote teams or are looking to responsibly react to containing pandemics, being good at virtual meetings isn’t just a valuable skill – it’s an essential one. Since I’m often asked to run strategic sessions, I’m sharing the tips I have learned over the years… (read more)

Anticipating (Rather than Dreading) the Future

Kristen Grimm

By Kristen Grimm
President

I recently attended an unconference in Peekskill, New York at a maker space. With the help of a very astute curator, we did indeed plan an interesting day where I learned about fusion, getting the most reluctant people to vote, and participating in the circular economy where we figure out… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.