Spitfire Strategies

Are you ready for open enrollment? If not, you’re not alone.

The window to shop around for health insurance under the Affordable Care Act begins in 15 days. Turns out if you’re among the roughly 40 million Americans without coverage, you’re highly likely not to know that fact.

According to a recent Kaiser Health Tracking Poll, nine out of 10 uninsured Americans were unaware of the upcoming open enrollment period. When you pair that with the six in 10 that say they plan to get health insurance in the coming months, it’s clear that a great deal of education needs to be done among uninsured populations.

So why the lack of awareness? A number of factors are at play. First, last year’s open enrollment period captured many of the “low-hanging fruit” of the uninsured—people who were newly eligible for coverage and were motivated to seek it out. This time around, advocates have to work harder and smarter to reach consumers so they understand their options. Second, we’re in the home stretch of election season and the messages people are hearing about Obamacare right now are more often than not from critics of reform, not about the options consumers have.

Interestingly, the level of awareness (or lack thereof) to this point is similar as before the last open enrollment period, so it’s likely to change—and fast. The federal government, state insurance marketplaces and advocates are ramping up their outreach, education and enrollment efforts.  But with a short three month window to sign-up or change a current plan, it’s time to get to work.

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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