Spitfire Strategies

Opposition Management – September 16 at 4 p.m. ET

Opposition management – the art of keeping your competition and opponents off guard and playing defense – is one of the new additions to our Planning to Win™ tool. Even if you don’t think you have opposition, a little research will likely unveil someone who would argue for a different approach or solution to your issue. Knowing as much as you can about who is working against you, and having a good plan for dealing with them, can mean the difference between winning and losing.

Join us on Tuesday, Sept. 16, 2014 at 1 p.m. PT/4 p.m. ET for a complimentary Planning to Win webinar on opposition management with special guest John Passacantando, veteran campaign expert and former executive director of Greenpeace USA. Register here.

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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