Spitfire Strategies

Webinar Series: Measuring Impact – September 24 at 1 p.m. ET

Nonprofits all too often hear the word measurement and immediately look at how many people are visiting their website, number of Facebook fans and the size of their e-newsletter and press release distribution lists. But are these numbers tied to specific objectives? For example, if you send a report to the thousands of people on your distribution list, what is supposed to happen next? Do you know what success looks like and if your return on investment warrants the amount of time and money you spent writing the report? Join Spitfire’s Adam Rankin, as he discusses strategies for evaluating organizational efforts and questions to consider while working through the communication planning process.

Our popular monthly Webinar Series features the same expert trainers that lead our in-person trainings all over the world. Interested, but unable to attend due to a scheduling conflict? No problem. All of our webinars are recorded and participants receive copies of the training handouts afterwards.

Spitfire offers discounted packages to organizations that send multiple staff members to a webinar or to participants who wish to attend multiple webinars throughout the year. Contact Adam Rankin at (202) 448-0222 or Adam@spitfirestrategies.com for more information. Or click here to register. Let us help you take your efforts to the next level!

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.