Spitfire Strategies

Webinar Series: Measuring Impact – September 24 at 1 p.m. ET

Nonprofits all too often hear the word measurement and immediately look at how many people are visiting their website, number of Facebook fans and the size of their e-newsletter and press release distribution lists. But are these numbers tied to specific objectives? For example, if you send a report to the thousands of people on your distribution list, what is supposed to happen next? Do you know what success looks like and if your return on investment warrants the amount of time and money you spent writing the report? Join Spitfire’s Adam Rankin, as he discusses strategies for evaluating organizational efforts and questions to consider while working through the communication planning process.

Our popular monthly Webinar Series features the same expert trainers that lead our in-person trainings all over the world. Interested, but unable to attend due to a scheduling conflict? No problem. All of our webinars are recorded and participants receive copies of the training handouts afterwards.

Spitfire offers discounted packages to organizations that send multiple staff members to a webinar or to participants who wish to attend multiple webinars throughout the year. Contact Adam Rankin at (202) 448-0222 or Adam@spitfirestrategies.com for more information. Or click here to register. Let us help you take your efforts to the next level!

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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