Spitfire Strategies

Communication Bootcamp: Our Internal Crash Course on Communication Planning

Here at Spitfire, we’re constantly exploring new ways to be as smart as we can be when it comes to helping our clients use communication to create change. This includes making sure our staff are regularly sharpening their skills and studying new trends. We recently hosted a Communication Bootcamp to teach new Spitfires how to integrate the latest communication trends with the tried and true principles of the Smart Chart® to craft stellar communication plans for our clients.

To make it a little more interesting, we made it a competition. Nothing like some friendly rivalry to light the fire in a Spitfire’s belly.

Each team of two worked with a longtime client of Spitfire’s (or an FOS – Friend of Spitfire) to develop a plan rooted in their overall program strategy. These ranged from motivating local fishermen in Mexico around local conservation issues to encouraging Atlanta mothers to use their WIC fruit and veggie vouchers. Once the plans were ready for the limelight, the teams presented them to the firm and defended them against a panel of communication ninja judges.

While this of course added to everyone’s daily work, it was completely worth it. Embracing a learning culture is important to any organization’s ongoing success. As Albert Einstein said, “I have no special talents. I am only passionately curious.” Not to put ourselves anywhere near the same plane as Einstein, but we like to think that we have some special communication talents and, more importantly, share his curiosity.

Here are some of the go-to resources we rely on as we continue to track the latest trends, sharpen our skills and ask the probing questions that keep us at the top of our game:

We’d love to hear what you have bookmarked. Tweet us at @SpitfireSays to share your reading list. And don’t forget to check out our tool, the Smart Chart for Communication Planning and tell us how it goes by emailing info@spitfirestrategies.com or tweeting to @SpitfireSays.

Curious who won the bootcamp? Hint: She’s one of this blog’s co-authors and featured in our newest Spitfire Spotlight.

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Decolonizing Narratives and Communicating Justice: Spitfire at ComNet19

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  At the Communications Network Annual Conference in Austin, Texas, Spitfire Strategies was proud to host a breakout session called “Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning with Reality.” The panel, moderated by Spitfire Director Nima Shirazi, explored the blind spots of communication professionals, the problematic choices we can… (read more)

Spitfire’s 17th Season: Leading an Evolution

Kristen Grimm

By Kristen Grimm
President

  2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Senior Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.