Spitfire Strategies

Communication Bootcamp: Our Internal Crash Course on Communication Planning

Beth Kanter

By Beth Kanter
Chief Strategy Officer

Here at Spitfire, we’re constantly exploring new ways to be as smart as we can be when it comes to helping our clients use communication to create change. This includes making sure our staff are regularly sharpening their skills and studying new trends. We recently hosted a Communication Bootcamp to teach new Spitfires how to integrate the latest communication trends with the tried and true principles of the Smart Chart® to craft stellar communication plans for our clients.

To make it a little more interesting, we made it a competition. Nothing like some friendly rivalry to light the fire in a Spitfire’s belly.

Each team of two worked with a longtime client of Spitfire’s (or an FOS – Friend of Spitfire) to develop a plan rooted in their overall program strategy. These ranged from motivating local fishermen in Mexico around local conservation issues to encouraging Atlanta mothers to use their WIC fruit and veggie vouchers. Once the plans were ready for the limelight, the teams presented them to the firm and defended them against a panel of communication ninja judges.

While this of course added to everyone’s daily work, it was completely worth it. Embracing a learning culture is important to any organization’s ongoing success. As Albert Einstein said, “I have no special talents. I am only passionately curious.” Not to put ourselves anywhere near the same plane as Einstein, but we like to think that we have some special communication talents and, more importantly, share his curiosity.

Here are some of the go-to resources we rely on as we continue to track the latest trends, sharpen our skills and ask the probing questions that keep us at the top of our game:

We’d love to hear what you have bookmarked. Tweet us at @SpitfireSays to share your reading list. And don’t forget to check out our tool, the Smart Chart for Communication Planning and tell us how it goes by emailing info@spitfirestrategies.com or tweeting to @SpitfireSays.

Curious who won the bootcamp? Hint: She’s one of this blog’s co-authors and featured in our newest Spitfire Spotlight.

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

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