Spitfire Strategies

Archive for the ‘Trainings’ Category

Building Communication Skills, One Aha! Moment at a Time

Mark Dessauer

By Mark Dessauer
Vice President

One of my favorite moments in a strategic communication training is when the light bulbs start to glow – when participants gain a new perspective on the power of communication. Furrowed brows transition into faces of wonder with both eyebrows and hopes raised. These moments are a sure sign that a… (read more)

Communication Bootcamp: Our Internal Crash Course on Communication Planning

Here at Spitfire, we’re constantly exploring new ways to be as smart as we can be when it comes to helping our clients use communication to create change. This includes making sure our staff are regularly sharpening their skills and studying new trends. We recently hosted a Communication Bootcamp to… (read more)

Your Issue is Too Serious to Not Be Funny

Two nonprofit executives walk into a bar… and the joke ends there because they both insist that their issues are too serious to joke about. But the joke is on them. They are missing out on one of the most powerful communication tools available. Whether addressing a crowd or meeting… (read more)

Never Stop Learning

Kristen Grimm

By Kristen Grimm
President

As I sat last week at the Aspen Institute completing a weeklong seminar as a Henry Crown Fellow, it struck me how hard it is as an adult to make time for new learning. Two years ago, I remember writing an all-staff email to Spitfire about being a learning organization… (read more)

Say It Like You Mean It

Kristen Grimm

By Kristen Grimm
President

From toasting an organization’s anniversary to giving a keynote address to presenting to a board of trustees, public speaking is a major part of any leadership position. For some, public speaking comes naturally. You have seen these leaders in action. They power up charisma like it is an app they… (read more)

A Case for a Communication Cleanse

Kristen Grimm

By Kristen Grimm
President

When I started my career as a communicator, I spent a lot of time stuffing press kits and blast faxing headlines to news rooms throughout the country and across the globe. Today, I envy people who simply post documents and infographics to online news rooms – or hit send on… (read more)

Post-Election Webinar with Lake Research Partners: Dec. 9 @ 4 p.m. ET

Have you ever wished that a top national pollster would help you interpret election outcomes and share insights to inform your New Year campaign planning?  Yes?!  Then Spitfire has GREAT news for you.  Spitfire is hosting a free webinar featuring Celinda Lake on Tuesday, Dec. 9 from 4-5 p.m. EST…. (read more)

Color Me Purple

Dennis Poplin

By Dennis Poplin
Senior Vice President

I was recently clicking through my favorite Tumblr sites when my finger froze mid-scroll. Sometimes, you stop to get a better look or maybe read a caption. Rare is the post that actually makes you stop and think. But there I was, staring at a Venn diagram and suddenly I… (read more)

Webinar Series: Opposition Messaging – Nov. 19, 2014 at 1pm ET

Most nonprofit groups that stand for something typically find there are groups on the other side of the fence.  When faced with opposition, you must be strategic in your response, remain in control of the conversation and stay on message. During this webinar, participants will learn how to anticipate and… (read more)

Walk Through the SmartScan: Webinars Oct. 20 & 23

To succeed, organizations must embed effective communication practices into all they do and have the discipline to measure the results. That’s why Spitfire created the SmartScan™.  The SmartScan helps organizations assess whether they have the systems in place and are using them effectively to be strong communicating organizations. It’s also… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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