Spitfire Strategies

Archive for the ‘Tips’ Category

The Words We Use Matter

Kerry Leslie

By Kerry Leslie
Director

  We’ve likely all done it. Spent 15 minutes crafting one sentence. Kicked ourselves for coming up with the perfect retort that would leave our audience speechless after the fact. Or had a full staff discussion about whether to use the word equity or equality in our new vision statement…. (read more)

Top 6 Reasons Communications Won the Day on Healthcare

Beth Kanter

By Beth Kanter
Chief Strategy Officer

We’ve basked in the glow of victory now for a couple of weeks, savoring the sweet win of repeal and replace’s resounding defeat (for now, at least). The congratulatory emails full of thanks and pats on the back flooded our in-boxes and dominated news headlines. Now we’re in that sweet… (read more)

How Late-Night Talk Show Hosts Might Be the Activists America Needs Right Now

Late-night television programs are remarkably successful pushing policy issues into mainstream conversation – sometimes even better than traditional broadcast news. However, what’s really remarkable is that organizations rarely take advantage of this opportunity to promote their issues. Shows like Samantha Bee’s Full Frontal and John Oliver’s Last Week Tonight use… (read more)

Nine Things NOT to Say During Your Next Presentation

Kristen Grimm

By Kristen Grimm
President

I’ve been to a lot of gatherings lately. Some speakers made me jump to my feet and beg for an encore. Seriously. Others lost the epic battle for my attention to my iPhone. At Spitfire, I’ve prepped speakers for TED, Aspen Ideas Festival, Ignite Talks, large keynote addresses and critical… (read more)

It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might

Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)

How Stories Can Help You Break through Barriers When Fact-Based Arguments Fall Short

Liv Kittel

By Liv Kittel
Director

As the dust from November 8 begins to settle, many are trying to reconcile Donald Trump’s Electoral College success with the fact that he spent the vast majority of his campaign pushing messages that were at odds with commonly accepted facts. Others are beginning to connect the dots between Trump’s… (read more)

Don’t Let Your Advocacy Efforts Take a Vacation during Congress’ Summer Recess

Congress is currently on recess and won’t return to Capitol Hill until early September. But that doesn’t mean your policymaker outreach should take a recess as well! During the month of August, policymakers head home to enjoy some down time and to reconnect with constituents in their state or district…. (read more)

All Eyes on Rio: Leveraging the Olympics for Social Change

Sydney McKenney

By Sydney McKenney
Senior Account Executive of Creative

With just days left in the 2016 Summer Games, there are still many ways organizations can use the enormous spotlight on the Olympics as a hook for social issues in the U.S. With the media focused on Rio, Olympics-related hashtags gaining massive reach and thousands of organizations looking for ways… (read more)

When the Revolution Cannot Be Televised

Hannah Berkman

By Hannah Berkman
Director

If more than 150 members of Congress conduct a sit-in on the floor of the House, but C-SPAN cameras are off, does the protest make a sound? In the past, the answer would have been no. But with the advent of live-streaming and live-tweeting, the answer last week was a… (read more)

Building a Movement in 2016 — What Works and Why

by Jesse Salazar, The Communications Network Board Vice Chair (This blog post originally appeared on The Communications Network blog) A small group of Network members recently gathered for a dinner hosted by Spitfire Strategies and The Communications Network to discuss the changing landscape of organizing movements around social change. The… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Challenge stereotypes…and other lessons from the immigration fight

By Lauryn Fanguen, Frank Karel Fellow Lauryn Fanguen is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public interest communications. Read more about Lauryn here. The Trump administration’s rhetoric and policies around immigration, including the… (read more)

Shaping the Next Generation of Social Impact Communicators

Kristen Grimm

By Kristen Grimm
President

  When people ask Lauryn Fanguen what she did with her summer vacation, she’s going to have a lot to talk about. Lauryn is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public… (read more)

Throwback Thursday: Thinking Through Communication Conundrums

Kristen Grimm

By Kristen Grimm
President

  One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)

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