Spitfire Strategies

Archive for the ‘Spitfire Staff’ Category

Spitfire Spotlight: Sherice Perry

Kristen Grimm

By Kristen Grimm
President

  The opportunity to engage in youth sports shaped Sherice Perry’s entire life. She didn’t receive formal training in the sports she loved until she went to middle school, where the combination of sports and education showed her that when people are given an opportunity, their potential is limitless. “I love that… (read more)

Why You Shouldn’t Say “Alternative Facts” And Other Pro Tips from Professor and Misinformation Researcher Dr. Emily Thorson

  In this era of alternat—I mean, misleading statements and misdirection, progressive political advisers, communication professionals and advocates are working overtime to combat misinformation and get out the truth. Every pundit seems to have their own theory about how the #MAGA faithful’s untruths and conspiracies spread—whether through social media bots,… (read more)

Spitfire Spotlight: Melanie Moon, Senior Account Executive

How are you sparking change as a Spitfire these days? Right now I am starting to work with a couple of different client teams focused on environmental conservation and social justice issues, with a focus on race and economic impact. What made you want to be a Spitfire? I was… (read more)

Spitfire Spotlight: Alexander Boykin, Training Coordinator

How are you sparking change as a Spitfire these days? As a training coordinator at Spitfire, I manage the logistics of Spitfire’s training workshops. My team focuses on helping foundations and nonprofits learn new ways to utilize communication as they work to spark social change. So far this year, I… (read more)

Spitfire Spotlight: Jae Aron, Senior Account Executive

How are you sparking change as a Spitfire these days? In my first few weeks, I’ve jumped headfirst into a wide array of projects on issues ranging from health care to economic and social justice. One of the best things about Spitfire (so far) is that the work is always… (read more)

Spitfire Spotlight: Aketa Williams, Director

How are you sparking change as a Spitfire these days? The majority of my clients are strengthening aspects of public education so that all students have access to highly effective teachers, classroom lessons that drive results and schools that focus on their outcomes. I help them develop the smart strategies… (read more)

Nine Things NOT to Say During Your Next Presentation

Kristen Grimm

By Kristen Grimm
President

I’ve been to a lot of gatherings lately. Some speakers made me jump to my feet and beg for an encore. Seriously. Others lost the epic battle for my attention to my iPhone. At Spitfire, I’ve prepped speakers for TED, Aspen Ideas Festival, Ignite Talks, large keynote addresses and critical… (read more)

It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might

Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)

Don’t Let Your Advocacy Efforts Take a Vacation during Congress’ Summer Recess

Congress is currently on recess and won’t return to Capitol Hill until early September. But that doesn’t mean your policymaker outreach should take a recess as well! During the month of August, policymakers head home to enjoy some down time and to reconnect with constituents in their state or district…. (read more)

All Eyes on Rio: Leveraging the Olympics for Social Change

Private: Sydney McKenney

By Private: Sydney McKenney
Senior Account Executive of Creative

With just days left in the 2016 Summer Games, there are still many ways organizations can use the enormous spotlight on the Olympics as a hook for social issues in the U.S. With the media focused on Rio, Olympics-related hashtags gaining massive reach and thousands of organizations looking for ways… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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