Spitfire Strategies

Archive for the ‘Spitfire IP’ Category

How Stories Can Help You Break through Barriers When Fact-Based Arguments Fall Short

Liv Kittel

By Liv Kittel
Director

As the dust from November 8 begins to settle, many are trying to reconcile Donald Trump’s Electoral College success with the fact that he spent the vast majority of his campaign pushing messages that were at odds with commonly accepted facts. Others are beginning to connect the dots between Trump’s… (read more)

Communication Bootcamp: Our Internal Crash Course on Communication Planning

Here at Spitfire, we’re constantly exploring new ways to be as smart as we can be when it comes to helping our clients use communication to create change. This includes making sure our staff are regularly sharpening their skills and studying new trends. We recently hosted a Communication Bootcamp to… (read more)

Preparing for the Main Event

The air was electric outside Barclay’s Center on March 18. It was the opening round of March Madness and people across the country sat glued to TVs while the lucky ticketholders crowded excitedly toward the arena to watch one of the first of many bracket-breaking games. As they approached the… (read more)

Shifting Attitudes Create Watershed Moments for Animals

Last week, SeaWorld’s announcement that it would end all orca breeding flooded social media feeds and news sites. It also signaled a game-changing victory for the animal protection movement. Many say strong criticism stemming from the documentary Blackfish made SeaWorld’s decision inevitable. The 2013 film spotlights Tilikum, a SeaWorld orca… (read more)

Spitfire’s 2016 Digital S.M.A.R.T.S. Guide

Ellie Klerlein

By Ellie Klerlein
Vice President

Are you struggling to get your organization to value social media or is it still seen as a side project? Does your leadership understand how digital should integrate into your overall communication strategy, or do they constantly ask you when your next piece of content will “go viral”? If your… (read more)

Three Questions to a Rock Solid Campaign Plan

Whether your organization is aiming for a policy win, wants to get people to change their behavior, or hopes to influence corporate actions, chances are you will need some savvy campaign planning to help you get there. Every good campaign plan starts with a few tough questions: What does victory… (read more)

A Case for a Communication Cleanse

Kristen Grimm

By Kristen Grimm
President

When I started my career as a communicator, I spent a lot of time stuffing press kits and blast faxing headlines to news rooms throughout the country and across the globe. Today, I envy people who simply post documents and infographics to online news rooms – or hit send on… (read more)

Post-Election Insights: Top Five Questions to Assess Your Campaign Goals

The midterm elections are over and news channels are already talking about 2016. But in social change organizations, campaign teams are sitting around tables or on conference calls reassessing how the election results could impact their campaign goals. This includes any organization or coalition that’s working to make a change from… (read more)

Walk Through the SmartScan: Webinars Oct. 20 & 23

To succeed, organizations must embed effective communication practices into all they do and have the discipline to measure the results. That’s why Spitfire created the SmartScan™.  The SmartScan helps organizations assess whether they have the systems in place and are using them effectively to be strong communicating organizations. It’s also… (read more)

Spitfire’s SmartScan™: A New Communication Tool for Nonprofits and Foundations

At Spitfire, we know how to help organizations boost their communication to advance their social change goals. With generous support from the Ford Foundation, the David and Lucile Packard Foundation and the William and Flora Hewlett Foundation, Spitfire developed the SmartScan. This free, online tool helps assess where an organization… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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