Spitfire Strategies

Archive for the ‘Digital Strategy’ Category

All Eyes on Rio: Leveraging the Olympics for Social Change

Private: Sydney McKenney

By Private: Sydney McKenney
Senior Account Executive of Creative

With just days left in the 2016 Summer Games, there are still many ways organizations can use the enormous spotlight on the Olympics as a hook for social issues in the U.S. With the media focused on Rio, Olympics-related hashtags gaining massive reach and thousands of organizations looking for ways… (read more)

When the Revolution Cannot Be Televised

Hannah Berkman

By Hannah Berkman
Vice President

If more than 150 members of Congress conduct a sit-in on the floor of the House, but C-SPAN cameras are off, does the protest make a sound? In the past, the answer would have been no. But with the advent of live-streaming and live-tweeting, the answer last week was a… (read more)

Rounding the Q1 Digital Curve: Tips to Keep Up Speed

Kerry Leslie

By Kerry Leslie
Director

Congratulations! You have two months of 2016 under your belt. The rush of the New Year is gradually morphing into a consistent breeze and the slew of 2016 trends emails is quieting in your inbox. While others may be content to coast on the momentum of the New Year digital… (read more)

Spitfire’s 2016 Digital S.M.A.R.T.S. Guide

Ellie Klerlein

By Ellie Klerlein
Senior Vice President

Are you struggling to get your organization to value social media or is it still seen as a side project? Does your leadership understand how digital should integrate into your overall communication strategy, or do they constantly ask you when your next piece of content will “go viral”? If your… (read more)

Staying Smart on Social: Cross-talk, Trust and Topsy

Kerry Leslie

By Kerry Leslie
Director

The world of digital communication is ever changing, which means a smart online communication strategy needs to be flexible enough to change with it. We saw a slew of developments in social and digital media in 2015, and we expect online interaction to evolve even more in the coming year…. (read more)

Smart. Savvy. Digital. (Part 1)

Kerry Leslie

By Kerry Leslie
Director

Today, it is nearly impossible for nonprofits and foundations to reach their potential for change without having at least some digital savvy. But with a constantly changing digital scene, organizations often struggle to keep up with the latest digital news. Knowing how crucial it is for our clients to be… (read more)

Right There with You: Livestreaming Best Practices for Nonprofits and Foundations

Imagine standing on the steps of the U.S. Supreme Court Building with LGBT activists before a landmark decision – or riding on a boat with protesters blocking an oil rig in the Arctic. Livestreaming offers advocacy organizations an exciting opportunity to engage audiences online and bring them right to the… (read more)

Setting Up Your Visual Social Media Strategy

Social media platforms that rely heavily on images are on the rise. This is great news for nonprofits that want to engage their audiences with memorable content that compels action. Instagram, Pinterest and even SnapChat are keeping organizations on their toes and moving communicators in all issue areas to give… (read more)

Three Communication Lessons From One Brilliant Troll

Sometimes the best way to take down Internet trolls (i.e., mean commenters online) is to join them. Facebook user (and perhaps Target’s best fan), Mike Melgaard did just that after Target announced it would eliminate “boys” and “girls” signs from its toys and bedding departments. Target received heavy backlash for… (read more)

Sessions You Don’t Want to Miss at Netroots Nation ’15

If you’re gearing up for Netroots Nation ’15 this week, Spitfire put together a list of sessions you don’t want to miss, whether you’re presenting or attending. How the Web was Won: The Battle for Net Neutrality (July 17, 9-10:15a.m., Rm 226 AB) Be sure to catch Spitfire’s Michael Khoo… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Building Movements Through Art, Communication and Advocacy

Claire de Leon

By Claire de Leon
Director

Power is invisible. That’s part of what makes it tricky to dismantle. Audre Lorde asks us, “What are the words you do not yet have?” – a rallying cry to move from silence to speaking the truth of our experiences. For me, art across time and mediums has played a… (read more)

Many of your Black co-workers and friends are not okay right now: Here’s what you can do

Inga Skippings

By Inga Skippings
Chief Engagement Officer

Many of my white friends and colleagues reached out over the past week to check in on me. They saw George Floyd die pinned beneath Minneapolis police officers’ knees and read how the Louisville police used a no-knock warrant to execute Breonna Taylor. They saw Ahmaud Arbery’s killers arrested only… (read more)

In a Time of Scarcity, We Need Narratives of Abundance

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

As the COVID-19 pandemic continues to spread, people are feeling a lot of emotions right now, all at once. There is uncertainty in our day-to-day lives, concern over the future and fear for the health, safety and livelihood of our families, friends, neighbors and selves. It’s easy to become overwhelmed… (read more)

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