Spitfire Strategies

Archive for the ‘Coalitions’ Category

All Eyes on Rio: Leveraging the Olympics for Social Change

Sydney McKenney

By Sydney McKenney
Senior Account Executive of Creative

With just days left in the 2016 Summer Games, there are still many ways organizations can use the enormous spotlight on the Olympics as a hook for social issues in the U.S. With the media focused on Rio, Olympics-related hashtags gaining massive reach and thousands of organizations looking for ways… (read more)

How to Move an Issue Forward in a Polarized Congress

Lessons from the Children’s Health Insurance Program Recently, Congress and President Obama took a big step towards preserving the health and well-being of children across the nation by renewing funding for the Children’s Health Insurance Program (CHIP). CHIP has a long history of success and bipartisan support. It helps children… (read more)

How The Web Was Won

On February 26th, the Federal Communications Commission made history by saving the Internet and all Americans from the telecom giants by protecting net neutrality—the principle that all communications and data should be treated equally. This victory has wide reaching implications for progressive organizers on every issue. If our opponents had… (read more)

Winning the Web

February 26, 2014 As the FCC passes historic rules to protect the Internet from telecom giants like Comcast, Verizon and AT&T, the nonprofit groups who organized millions of Americans to engage on this issue issued the following statements. Center for Media Justice, home of the Media Action Grassroots Network“The passage… (read more)

One Year Since Snowden: Lessons on Keeping Issues in the Headlines

One year ago today, Edward Snowden revealed that almost every innocent, law-abiding person is being tracked by NSA surveillance programs. Since then, Snowden managed to make “privacy” Dictionary.com’s word of 2013, keep privacy in the headlines every day and probably make you feel like the NSA is watching your every… (read more)

Making the Most of National Attention

Ellie Klerlein

By Ellie Klerlein
Vice President

Ten of the nation’s leading foundations joined the Obama Administration to launch “My Brother’s Keeper,” a public-private initiative to expand opportunities for young men of color. Spitfire was tapped to help coordinate messaging and social media responses. Social media was a core component of building momentum for the initiative, and… (read more)

Working with Coalitions: Getting Agreement on Messages that Work

For many nonprofit organizations, coalitions and alliances have become a way of life. Tight budgets and limited staff capacity make partnering with others a smart way to bolster resources. Once you’re playing with others, how do you make sure your messages stick? How do you craft messages that work for… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Spitfire Spotlight: Get to know our newest Spitfires

There are some new faces at Spitfire, adding valuable talents and perspectives to the Spitfire team. We sat down with four of them to learn more about some of their favorite things—at work and at play.   Where were you before Spitfire? Mike Carter-Conneen Director, Washington, D.C. I spent 15… (read more)

Throwback Thursday: Thinking Through Communication Conundrums

Kristen Grimm

By Kristen Grimm
President

  One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)

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