Spitfire Strategies

Archive for the ‘Coalitions’ Category

All Eyes on Rio: Leveraging the Olympics for Social Change

Private: Sydney McKenney

By Private: Sydney McKenney
Senior Account Executive of Creative

With just days left in the 2016 Summer Games, there are still many ways organizations can use the enormous spotlight on the Olympics as a hook for social issues in the U.S. With the media focused on Rio, Olympics-related hashtags gaining massive reach and thousands of organizations looking for ways… (read more)

How to Move an Issue Forward in a Polarized Congress

Lessons from the Children’s Health Insurance Program Recently, Congress and President Obama took a big step towards preserving the health and well-being of children across the nation by renewing funding for the Children’s Health Insurance Program (CHIP). CHIP has a long history of success and bipartisan support. It helps children… (read more)

How The Web Was Won

On February 26th, the Federal Communications Commission made history by saving the Internet and all Americans from the telecom giants by protecting net neutrality—the principle that all communications and data should be treated equally. This victory has wide reaching implications for progressive organizers on every issue. If our opponents had… (read more)

Winning the Web

February 26, 2014 As the FCC passes historic rules to protect the Internet from telecom giants like Comcast, Verizon and AT&T, the nonprofit groups who organized millions of Americans to engage on this issue issued the following statements. Center for Media Justice, home of the Media Action Grassroots Network“The passage… (read more)

One Year Since Snowden: Lessons on Keeping Issues in the Headlines

One year ago today, Edward Snowden revealed that almost every innocent, law-abiding person is being tracked by NSA surveillance programs. Since then, Snowden managed to make “privacy” Dictionary.com’s word of 2013, keep privacy in the headlines every day and probably make you feel like the NSA is watching your every… (read more)

Making the Most of National Attention

Ellie Klerlein

By Ellie Klerlein
Vice President

Ten of the nation’s leading foundations joined the Obama Administration to launch “My Brother’s Keeper,” a public-private initiative to expand opportunities for young men of color. Spitfire was tapped to help coordinate messaging and social media responses. Social media was a core component of building momentum for the initiative, and… (read more)

Working with Coalitions: Getting Agreement on Messages that Work

For many nonprofit organizations, coalitions and alliances have become a way of life. Tight budgets and limited staff capacity make partnering with others a smart way to bolster resources. Once you’re playing with others, how do you make sure your messages stick? How do you craft messages that work for… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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