Spitfire Strategies

Spitfire worked with the ACLU, Center for Democracy and Technology and Mozilla to generate support for a White House petition to reform the Electronic Communications Privacy Act (ECPA).

Stop Spying on Santa

The ECPA is an outdated law that allows the government and law enforcement to read emails without a warrant.

To encourage people to sign the online petition, Spitfire developed a campaign around the holidays using Santa to educate internet users about the law and encourage them to sign the petition. Spitfire worked with designers to create graphics that present the issue in a memorable way that various audiences could understand, laugh about and want to share with their networks. Spitfire then designed a temporary website (www.stopspyingonsanta.com) to house the graphics with share buttons and explain the campaign’s comical context. Importantly, the site also embedded the online petition to the Obama Administration, a valuable work-around that prevented the inevitable drop-off that would have occurred if readers had been forced to click through to the White House website to act.

In two weeks, the website received over 5,000 visits and with help from the organizations’ networks, the petition hit the threshold required (100,000 signatures) in order to be put on the President’s desk.

In two weeks, the website received over 5,000 visits and with help from the organizations’ networks, the petition hit the threshold required (100,000 signatures) in order to be put on the president’s desk and won a positive, on the record response from the Obama administration. Although reporters covering a bill to reform the legislation were skeptical that there was any real momentum for change, Spitfire’s persistent outreach to reporters helped demonstrate strong demand for reforms and led to an article in The Washington Post on the day the petition reached its goal.

Spitfire Services Employed

Digital plays

Spitfire Tools Used

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Spitfire Spotlight: Get to know our newest Spitfires

There are some new faces at Spitfire, adding valuable talents and perspectives to the Spitfire team. We sat down with four of them to learn more about some of their favorite things—at work and at play.   Where were you before Spitfire? Mike Carter-Conneen Director, Washington, D.C. I spent 15… (read more)

Throwback Thursday: Thinking Through Communication Conundrums

Kristen Grimm

By Kristen Grimm
President

  One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.