Spitfire worked with the ACLU, Center for Democracy and Technology and Mozilla to generate support for a White House petition to reform the Electronic Communications Privacy Act (ECPA).
The ECPA is an outdated law that allows the government and law enforcement to read emails without a warrant.
To encourage people to sign the online petition, Spitfire developed a campaign around the holidays using Santa to educate internet users about the law and encourage them to sign the petition. Spitfire worked with designers to create graphics that present the issue in a memorable way that various audiences could understand, laugh about and want to share with their networks. Spitfire then designed a temporary website (www.stopspyingonsanta.com) to house the graphics with share buttons and explain the campaign’s comical context. Importantly, the site also embedded the online petition to the Obama Administration, a valuable work-around that prevented the inevitable drop-off that would have occurred if readers had been forced to click through to the White House website to act.
In two weeks, the website received over 5,000 visits and with help from the organizations’ networks, the petition hit the threshold required (100,000 signatures) in order to be put on the President’s desk.
In two weeks, the website received over 5,000 visits and with help from the organizations’ networks, the petition hit the threshold required (100,000 signatures) in order to be put on the president’s desk and won a positive, on the record response from the Obama administration. Although reporters covering a bill to reform the legislation were skeptical that there was any real momentum for change, Spitfire’s persistent outreach to reporters helped demonstrate strong demand for reforms and led to an article in The Washington Post on the day the petition reached its goal.