Spitfire Strategies

Spitfire partnered with the Center for Community Change and the Fair Immigration Reform Movement to pass comprehensive immigration reform legislation.

Keeping Families Together

The Center for Community Change (CCC) and the Fair Immigration Reform Movement (FIRM) knew that that previous messaging frames positioning immigration as a matter of national security and economics weren’t working. Instead, Spitfire focused on building a narrative that reframed the need for comprehensive immigration reform as a family values issue that would have appeal across party lines.

Spitfire worked with CCC and FIRM to launch Keeping Families Together, which focused on raising the voices of families torn apart by immigration policies. We collected hundreds of stories and integrated them into campaign activities, outreach materials, digital strategies and media outreach.

In November 2014, President Obama enacted administrative reforms to allow immigrant families to stay together. When the president made this announcement, he used the story of Astrid Silva, a young immigrant and FIRM member.

A corps of confident spokespeople helped the campaign leverage unexpected opportunities. For example, when the White House invited a small group of young immigrants to meet with President Obama and Vice President Biden, CCC and FIRM were able to quickly identify the most effective storytellers to tell their personal stories.

In November 2014, President Obama enacted administrative reforms to allow immigrant families to stay together. When the president made this announcement, he used the story of Astrid Silva, a young immigrant and FIRM member, to describe the profound impact these reforms will have on families like hers. Astrid later testified at a Senate hearing entitled “Keeping Families Together: The President’s Executive Action on Immigration and the Need to Pass Comprehensive Reform,” a clear sign that the campaign’s messaging had broken through.

Spitfire Services Employed

Communications planning & implementation
Campaigns
Messaging

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

In 2019, Look for Opportunities You Might Have Missed This Year

Kristen Grimm

By Kristen Grimm
President

People often ask me: What is one thing we can do better to use communications more strategically? Easy answer: Never miss opportunities to use the communications you’re already doing to your greatest advantage. As you go into 2019, put this on your to-do list. You won’t regret it. Here’s a… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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