Spitfire Strategies

Spitfire partnered with the Center for Community Change and the Fair Immigration Reform Movement to pass comprehensive immigration reform legislation.

Keeping Families Together

The Center for Community Change (CCC) and the Fair Immigration Reform Movement (FIRM) knew that that previous messaging frames positioning immigration as a matter of national security and economics weren’t working. Instead, Spitfire focused on building a narrative that reframed the need for comprehensive immigration reform as a family values issue that would have appeal across party lines.

Spitfire worked with CCC and FIRM to launch Keeping Families Together, which focused on raising the voices of families torn apart by immigration policies. We collected hundreds of stories and integrated them into campaign activities, outreach materials, digital strategies and media outreach.

In November 2014, President Obama enacted administrative reforms to allow immigrant families to stay together. When the president made this announcement, he used the story of Astrid Silva, a young immigrant and FIRM member.

A corps of confident spokespeople helped the campaign leverage unexpected opportunities. For example, when the White House invited a small group of young immigrants to meet with President Obama and Vice President Biden, CCC and FIRM were able to quickly identify the most effective storytellers to tell their personal stories.

In November 2014, President Obama enacted administrative reforms to allow immigrant families to stay together. When the president made this announcement, he used the story of Astrid Silva, a young immigrant and FIRM member, to describe the profound impact these reforms will have on families like hers. Astrid later testified at a Senate hearing entitled “Keeping Families Together: The President’s Executive Action on Immigration and the Need to Pass Comprehensive Reform,” a clear sign that the campaign’s messaging had broken through.

Spitfire Services Employed

Communications planning & implementation
Campaigns
Messaging

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Five Lessons from the Digital Muslim Ban

Hannah Berkman

By Hannah Berkman
Director

Jennifer Carnig

By Jennifer Carnig
Senior Vice President

  The Trump administration’s relentless assault against immigrants suffered a blow in May, thanks to the tireless work of a coalition of digital civil rights advocates—and Spitfire was honored to support them. In the summer of 2017, on the heels of President Trump’s draconian Muslim travel ban, the U.S. Department… (read more)

Five Lessons Learned from Reclaim Your Vote

Jackeline Stewart

By Jackeline Stewart
Vice President

  Voter intimidation is nothing new, but people have been hearing President Trump’s false allegations of widespread voter fraud — often laced with racially coded language connecting voter fraud to urban and immigrant communities — since his 2016 campaign. The launch of the Presidential Advisory Commission on Election Integrity in… (read more)

Making History

A conversation with Spitfire President Kristen Grimm on the historic achievements of women — past, present and future.  It is well worth celebrating the accomplishments of women during Women’s History Month, but the fact is that women are making history every single day. That’s how Kristen Grimm sees it. Amy… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.