Spitfire Strategies

Spitfire partnered with the Center for Community Change and the Fair Immigration Reform Movement to pass comprehensive immigration reform legislation.

Keeping Families Together

The Center for Community Change (CCC) and the Fair Immigration Reform Movement (FIRM) knew that that previous messaging frames positioning immigration as a matter of national security and economics weren’t working. Instead, Spitfire focused on building a narrative that reframed the need for comprehensive immigration reform as a family values issue that would have appeal across party lines.

Spitfire worked with CCC and FIRM to launch Keeping Families Together, which focused on raising the voices of families torn apart by immigration policies. We collected hundreds of stories and integrated them into campaign activities, outreach materials, digital strategies and media outreach.

In November 2014, President Obama enacted administrative reforms to allow immigrant families to stay together. When the president made this announcement, he used the story of Astrid Silva, a young immigrant and FIRM member.

A corps of confident spokespeople helped the campaign leverage unexpected opportunities. For example, when the White House invited a small group of young immigrants to meet with President Obama and Vice President Biden, CCC and FIRM were able to quickly identify the most effective storytellers to tell their personal stories.

In November 2014, President Obama enacted administrative reforms to allow immigrant families to stay together. When the president made this announcement, he used the story of Astrid Silva, a young immigrant and FIRM member, to describe the profound impact these reforms will have on families like hers. Astrid later testified at a Senate hearing entitled “Keeping Families Together: The President’s Executive Action on Immigration and the Need to Pass Comprehensive Reform,” a clear sign that the campaign’s messaging had broken through.

Spitfire Services Employed

Communications planning & implementation
Campaigns
Messaging

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

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