Spitfire Strategies

For the past four years, Spitfire has worked with the Robert Wood Johnson Foundation’s Consumer Voices for Coverage (CVC) program to provide communication planning and capacity building to advocates working to increase healthcare access across the country.

Consumer Voices for Coverage

This work includes developing messages and materials targeted to priority audiences and providing strategic counsel and implementation support to grantees in 18 CVC states.

The CVC advocates face a variety of challenges in their work to increase access to health care and have varying degrees of internal communication capacity. They also work in significantly different political environments, with some states embracing the Affordable Care Act (ACA) and others resisting implementation of the law. To best support the advocates, Spitfire worked with each grantee to develop a communication plan to guide its work. We now conduct ongoing assessments of each grantee and develop a tailored technical assistance package aimed at leveraging each state’s opportunities and providing additional support to overcome unique challenges.

For example, in Maryland, the CVC advocates secured the support of the state comptroller to sign and send a letter to 5,000 small business owners encouraging them to take advantage of tax credits through the ACA.

With savvier communication strategies and skills, these advocates are now driving the conversation about health care reform in their states. For example, the Colorado Consumer Health Initiative (CCHI) is the leading consumer voice in the conversation about ACA implementation in the state, and generates significant media coverage. CCHI accepted an invitation to join the rate review committee and is now adding its consumer voice to this critical issue. In Maryland, the CVC advocates secured the support of the state comptroller to sign and send a letter to 5,000 small business owners encouraging them to take advantage of tax credits through the ACA.

Spitfire Services Employed

Strategic counsel
Communications planning & implementation
Messaging
Training & capacity building

Spitfire Tools Used

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

In a Time of Scarcity, We Need Narratives of Abundance

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

As the COVID-19 pandemic continues to spread, people are feeling a lot of emotions right now, all at once. There is uncertainty in our day-to-day lives, concern over the future and fear for the health, safety and livelihood of our families, friends, neighbors and selves. It’s easy to become overwhelmed… (read more)

Putting the Stimulus Package to Work for Communities

Annabelle Gardner

By Annabelle Gardner
Director

Community-based organizations are working around the clock to support communities hard hit by COVID-19. Last week, Congress passed the largest federal stimulus package in U.S. history — the Coronavirus Aid, Relief and Economic Security (CARES) Act — which represents an unprecedented opportunity for community-based organizations like yours to advocate for… (read more)

Communicating During a Crisis

Erin B. Hart

By Erin B. Hart
Chief Innovation Officer

Expressions of caring connect us in our shared humanity during challenging times. We are navigating similar, and very personal challenges, as we manage our lives around the spread of COVID-19. Many of Spitfire’s trusted partners are working with us to determine if they should address the pandemic and, if so,… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.