Spitfire Strategies

In 2010, Spitfire served as campaign manager for the Child Nutrition Initiative, a public education and advocacy campaign formed to promote the expansion of the Child Nutrition Act.

Child Nutrition Initiative

Our goal was to ensure that the reauthorization of the Child Nutrition Act included increased funding and updated regulations to improve access to and nutritional value of school lunches and breakfasts.

As campaign manager, Spitfire developed the campaign’s core messages and oversaw all activities, including planning and executing numerous legislative and media tactics designed to promote passage of strong reauthorization legislation. Using polling data commissioned by the campaign, Spitfire developed tailored message sets designed to reach targeted policymakers with diverse values—ranging from conservative policymakers interested in the physical fitness of military recruits to more progressive members focused on hunger and income equality. With messages in hand, Spitfire identified and recruited messengers who would be credible to these targets and trained these spokespeople to be effective in their delivery.

The combination of intensive advocacy efforts supported by an ongoing media drumbeat led to the passage of the Child Nutrition Act on December 2, 2010.

Spitfire also developed overarching messages to include in campaign advertisements, opinion outreach and digital media to position the program as a successful and critical tool to ensure kids stay healthy and succeed in school. They also emphasized a demonstrated need for improvements in the reauthorization based on health and academic performance data.

We conducted extensive national and local media outreach in coordination with the USDA and advocacy organizations. This outreach resulted in national and local news coverage including The New York Times, the Associated Press, The Washington Post, Politico, The Hill, The National Journal, The Atlanta Journal Constitution, The Las Vegas Review-Journal, The Arizona Republic, The Detroit News, The New Haven Register and many other outlets. Spitfire also developed creative content for print ads promoting passage in targeted outlets, including Roll Call, Politico and Congress Daily and engaged in a variety of outreach efforts targeting members of Congress with direct influence over the passage of legislation. The combination of intensive advocacy efforts supported by an ongoing media drumbeat led to the passage of the Child Nutrition Act on December 2, 2010.

Spitfire Services Employed

Communications planning & implementation
Campaigns
Messaging

Spitfire Tools Used

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Building Movements Through Art, Communication and Advocacy

Claire de Leon

By Claire de Leon
Director

Power is invisible. That’s part of what makes it tricky to dismantle. Audre Lorde asks us, “What are the words you do not yet have?” – a rallying cry to move from silence to speaking the truth of our experiences. For me, art across time and mediums has played a… (read more)

Many of your Black co-workers and friends are not okay right now: Here’s what you can do

Inga Skippings

By Inga Skippings
Chief Engagement Officer

Many of my white friends and colleagues reached out over the past week to check in on me. They saw George Floyd die pinned beneath Minneapolis police officers’ knees and read how the Louisville police used a no-knock warrant to execute Breonna Taylor. They saw Ahmaud Arbery’s killers arrested only… (read more)

In a Time of Scarcity, We Need Narratives of Abundance

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

As the COVID-19 pandemic continues to spread, people are feeling a lot of emotions right now, all at once. There is uncertainty in our day-to-day lives, concern over the future and fear for the health, safety and livelihood of our families, friends, neighbors and selves. It’s easy to become overwhelmed… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.