Spitfire Strategies

Spitfire’s 17th Season: Leading an Evolution

Kristen Grimm

By Kristen Grimm
President

  2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)

Comedy and Social Justice: Using Laughs to Change Hearts and Minds

      By Paige Swanson, Karel Fellow   Last week, I was thrilled to hear from Caty Borum Chattoo, an award-winning communication strategist, producer, author, professor and director of the Center for Media & Social Impact. Caty stopped by Spitfire’s D.C. office to share her fascinating work to bring… (read more)

Spitfire Spotlight: Kamara Jones

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

  Kamara Jones loves to tell a good story. The new Spitfire Director started reporting professionally when she was 16 years old. While attending journalism camp in high school, one of her instructors saw promise in Kamara and convinced the editor of the local newspaper to give her a chance… (read more)

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

The Power of Poetry: Shifting the Narrative in Criminal Justice Reform

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

  April is National Poetry Month, which means there is no better time to dust off a volume or two from your bookshelf or tune into U.S. Poet Laureate Tracy K. Smith’s five-minute podcast The Slowdown (there are new episodes every weekday and it’s incredible). Through my work at Spitfire… (read more)

Getting Your Pitch Seen: Tips for Top-Notch Media Pitching Part One

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  Anyone who’s ever made a pitch to the media — in any medium — knows it’s a big, competitive world out there. Every day, reporters field hundreds of requests for their attention. Like any other human being, they only have so much capacity. Before I joined Spitfire, I spent… (read more)

Don’t just celebrate women’s history: make history yourself

Kristen Grimm

By Kristen Grimm
President

  It’s Women’s History Month, and I am excited to celebrate the women whose shoulders we stand on. But more importantly, I want to address every leader, across all genders, who is in a position to set policies, practices, and precedents. Because every day offers a chance to make history… (read more)

Exploring our own space at frank 2019

Jacquelyn Smith

By Jacquelyn Smith
Account Executive

  What exactly is space? Does it constitute a physical area or is it a state of mind? How is space used, who is it used by and for what purpose? We all interpret the different shapes and meanings of shape in our own ways. That made it an apt… (read more)

Spitfire Spotlight: Two Areas of Expertise, One Common Goal

  In Spitfire’s San Francisco office, there are two new team members bringing bold, creative ideas to the intersection of public health and environmental justice, with the shared goal of creating a more equitable future. Claire de Leon is a Director who recently joined Spitfire, bringing with her a deep… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Communicating During a Crisis

Erin B. Hart

By Erin B. Hart
Chief Innovation Officer

Expressions of caring connect us in our shared humanity during challenging times. We are navigating similar, and very personal challenges, as we manage our lives around the spread of COVID-19. Many of Spitfire’s trusted partners are working with us to determine if they should address the pandemic and, if so,… (read more)

A Good Time to Get Good at Virtual Meetings

Kristen Grimm

By Kristen Grimm
President

Whether you find yourself running more remote teams or are looking to responsibly react to containing pandemics, being good at virtual meetings isn’t just a valuable skill – it’s an essential one. Since I’m often asked to run strategic sessions, I’m sharing the tips I have learned over the years… (read more)

Anticipating (Rather than Dreading) the Future

Kristen Grimm

By Kristen Grimm
President

I recently attended an unconference in Peekskill, New York at a maker space. With the help of a very astute curator, we did indeed plan an interesting day where I learned about fusion, getting the most reluctant people to vote, and participating in the circular economy where we figure out… (read more)

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