Spitfire Strategies

Don’t just celebrate women’s history: make history yourself

Kristen Grimm

By Kristen Grimm

  It’s Women’s History Month, and I am excited to celebrate the women whose shoulders we stand on. But more importantly, I want to address every leader, across all genders, who is in a position to set policies, practices, and precedents. Because every day offers a chance to make history… (read more)

Exploring our own space at frank 2019

Jacquelyn Smith

By Jacquelyn Smith
Account Executive

Jae Aron

By Jae Aron
Senior Account Manager

Michael Ramsey

By Michael Ramsey
Senior Account Executive

  What exactly is space? Does it constitute a physical area or is it a state of mind? How is space used, who is it used by and for what purpose? We all interpret the different shapes and meanings of shape in our own ways. That made it an apt… (read more)

Spitfire Spotlight: Two Areas of Expertise, One Common Goal

  In Spitfire’s San Francisco office, there are two new team members bringing bold, creative ideas to the intersection of public health and environmental justice, with the shared goal of creating a more equitable future. Claire de Leon is a Director who recently joined Spitfire, bringing with her a deep… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

Insights From the Field: Edith Asibey

Private: Sydney McKenney

By Private: Sydney McKenney
Senior Account Executive of Creative

  Edith Asibey is an expert in global advocacy and digital communications. From working with UNICEF during the Zika crisis in Brazil to the teaching at New York University, she has gathered important lessons for motivating people to take action. Edith generously shared some of these tools and strategies with… (read more)

In 2019, Look for Opportunities You Might Have Missed This Year

Kristen Grimm

By Kristen Grimm

People often ask me: What is one thing we can do better to use communications more strategically? Easy answer: Never miss opportunities to use the communications you’re already doing to your greatest advantage. As you go into 2019, put this on your to-do list. You won’t regret it. Here’s a… (read more)

Spitfire Spotlight: Get to know our newest Spitfires

There are some new faces at Spitfire, adding valuable talents and perspectives to the Spitfire team. We sat down with four of them to learn more about some of their favorite things—at work and at play.   Where were you before Spitfire? Mike Carter-Conneen Director, Washington, D.C. I spent 15… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Post-Election Tune Up: Start planning your response now

Kristen Grimm

By Kristen Grimm

  Elections. They are around the corner. Whether you stop and look every time Charlie Cook changes his assessment of who is up and who is down or you can’t look until it is all over, the outcome this November will likely impact your issues. Don’t wait until the elections… (read more)

Spitfire Spotlight: Michael Ramsey, Haley McKey and the environment

  Michael Ramsey and Haley McKey have a lot in common. Not only did they recently join the team at Spitfire as Senior Account Executives, but they’re also both passionate about the environment. But for all they have in common, Michael and Haley each bring their own unique perspective and… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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