Spitfire Strategies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

The Power of Poetry: Shifting the Narrative in Criminal Justice Reform

  This blog post was written by Caroline Gasparini, an intern in Spitfire’s San Francisco office. April is National Poetry Month, which means there is no better time to dust off a volume or two from your bookshelf or tune into U.S. Poet Laureate Tracy K. Smith’s five-minute podcast The… (read more)

Getting Your Pitch Seen: Tips for Top-Notch Media Pitching

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  Anyone who’s ever made a pitch to the media — in any medium — knows it’s a big, competitive world out there. Every day, reporters field hundreds of requests for their attention. Like any other human being, they only have so much capacity. Before I joined Spitfire, I spent… (read more)

Don’t just celebrate women’s history: make history yourself

Kristen Grimm

By Kristen Grimm
President

  It’s Women’s History Month, and I am excited to celebrate the women whose shoulders we stand on. But more importantly, I want to address every leader, across all genders, who is in a position to set policies, practices, and precedents. Because every day offers a chance to make history… (read more)

Exploring our own space at frank 2019

Jacquelyn Smith

By Jacquelyn Smith
Account Executive

Jae Aron

By Jae Aron
Senior Account Manager

Michael Ramsey

By Michael Ramsey
Senior Account Executive

  What exactly is space? Does it constitute a physical area or is it a state of mind? How is space used, who is it used by and for what purpose? We all interpret the different shapes and meanings of shape in our own ways. That made it an apt… (read more)

Spitfire Spotlight: Two Areas of Expertise, One Common Goal

  In Spitfire’s San Francisco office, there are two new team members bringing bold, creative ideas to the intersection of public health and environmental justice, with the shared goal of creating a more equitable future. Claire de Leon is a Director who recently joined Spitfire, bringing with her a deep… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

Insights From the Field: Edith Asibey

Sydney McKenney

By Sydney McKenney
Senior Account Executive of Creative

  Edith Asibey is an expert in global advocacy and digital communications. From working with UNICEF during the Zika crisis in Brazil to the teaching at New York University, she has gathered important lessons for motivating people to take action. Edith generously shared some of these tools and strategies with… (read more)

In 2019, Look for Opportunities You Might Have Missed This Year

Kristen Grimm

By Kristen Grimm
President

People often ask me: What is one thing we can do better to use communications more strategically? Easy answer: Never miss opportunities to use the communications you’re already doing to your greatest advantage. As you go into 2019, put this on your to-do list. You won’t regret it. Here’s a… (read more)

Spitfire Spotlight: Get to know our newest Spitfires

There are some new faces at Spitfire, adding valuable talents and perspectives to the Spitfire team. We sat down with four of them to learn more about some of their favorite things—at work and at play.   Where were you before Spitfire? Mike Carter-Conneen Director, Washington, D.C. I spent 15… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.