Spitfire Strategies

Archive for April, 2019

The Power of Poetry: Shifting the Narrative in Criminal Justice Reform

  This blog post was written by Caroline Gasparini, an intern in Spitfire’s San Francisco office. April is National Poetry Month, which means there is no better time to dust off a volume or two from your bookshelf or tune into U.S. Poet Laureate Tracy K. Smith’s five-minute podcast The… (read more)

Getting Your Pitch Seen: Tips for Top-Notch Media Pitching

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  Anyone who’s ever made a pitch to the media — in any medium — knows it’s a big, competitive world out there. Every day, reporters field hundreds of requests for their attention. Like any other human being, they only have so much capacity. Before I joined Spitfire, I spent… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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