Spitfire Strategies

Archive for March, 2018

How to Use Psychographics for Good

Data is inherently neutral. How you obtain data and what you do with it is what makes it good or evil. That’s at the center of the recent firestorm with Facebook and Cambridge Analytica, the data analytics firm founded by Steve Bannon and Republican megadonor, Robert Mercer. On behalf of… (read more)

Making History

A conversation with Spitfire President Kristen Grimm on the historic achievements of women — past, present and future.  It is well worth celebrating the accomplishments of women during Women’s History Month, but the fact is that women are making history every single day. That’s how Kristen Grimm sees it. Amy… (read more)

The People Who Give Spitfire Our Spark: Midy Aponte

Kristen Grimm

By Kristen Grimm
President

Being patrolled by armed military guards at a conference gala in Latin America. Getting driven through the dark of night in Kampala, Uganda, unable to see anything through the tinted windows of a beat-up Toyota Corolla except for fire pits burning in remote villages. It’s all in a day’s work… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Decolonizing Narratives and Communicating Justice: Spitfire at ComNet19

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  At the Communications Network Annual Conference in Austin, Texas, Spitfire Strategies was proud to host a breakout session called “Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning with Reality.” The panel, moderated by Spitfire Director Nima Shirazi, explored the blind spots of communication professionals, the problematic choices we can… (read more)

Spitfire’s 17th Season: Leading an Evolution

Kristen Grimm

By Kristen Grimm
President

  2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Senior Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

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