Spitfire Strategies

Archive for March, 2018

How to Use Psychographics for Good

Data is inherently neutral. How you obtain data and what you do with it is what makes it good or evil. That’s at the center of the recent firestorm with Facebook and Cambridge Analytica, the data analytics firm founded by Steve Bannon and Republican megadonor, Robert Mercer. On behalf of… (read more)

Making History

A conversation with Spitfire President Kristen Grimm on the historic achievements of women — past, present and future.  It is well worth celebrating the accomplishments of women during Women’s History Month, but the fact is that women are making history every single day. That’s how Kristen Grimm sees it. Amy… (read more)

The People Who Give Spitfire Our Spark: Midy Aponte

Kristen Grimm

By Kristen Grimm
President

Being patrolled by armed military guards at a conference gala in Latin America. Getting driven through the dark of night in Kampala, Uganda, unable to see anything through the tinted windows of a beat-up Toyota Corolla except for fire pits burning in remote villages. It’s all in a day’s work… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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