At Spitfire, we pride ourselves in our ability to use effective communication to make positive change in the world. But in an era of “truthiness” and “fake news,” breaking through the clutter is easier said than done. To make our messaging stick, we need to understand not only what people… (read more)
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Spark Change Blog
Archive for November, 2017
SmartChart.org: Guiding strategic communication planning for 15 years and counting
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The same week I started Spitfire in 2002, Chris DeCardy – my mentor and the first person to hire me many years earlier – asked if I could write up a memo about how to do communication planning. No problem! I told him I’d have it to him by the… (read more)
The People Who Give Spitfire Our Spark: Jen Carnig
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Spitfire’s special sauce is its people. They are tremendously talented and committed. We know they would never brag about themselves, so we are going to do it for them. This occasional series gives you a chance to get to know the people of Spitfire better. Enjoy. Standing Up for Communities… (read more)
“This truly is the gold standard of executive training. I have benefited greatly.”
- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies
Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two
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In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)
Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three
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Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)
Finding the Words to Champion the Greater Good
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An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)
