At Spitfire, we pride ourselves in our ability to use effective communication to make positive change in the world. But in an era of “truthiness” and “fake news,” breaking through the clutter is easier said than done. To make our messaging stick, we need to understand not only what people… (read more)
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Spark Change Blog
Archive for November, 2017
SmartChart.org: Guiding strategic communication planning for 15 years and counting
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The same week I started Spitfire in 2002, Chris DeCardy – my mentor and the first person to hire me many years earlier – asked if I could write up a memo about how to do communication planning. No problem! I told him I’d have it to him by the… (read more)
The People Who Give Spitfire Our Spark: Jen Carnig
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Spitfire’s special sauce is its people. They are tremendously talented and committed. We know they would never brag about themselves, so we are going to do it for them. This occasional series gives you a chance to get to know the people of Spitfire better. Enjoy. Standing Up for Communities… (read more)
“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”
- Colleen Bailey, Executive Director, The National Steinbeck Center
An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program
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I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)
In 2019, Look for Opportunities You Might Have Missed This Year
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People often ask me: What is one thing we can do better to use communications more strategically? Easy answer: Never miss opportunities to use the communications you’re already doing to your greatest advantage. As you go into 2019, put this on your to-do list. You won’t regret it. Here’s a… (read more)
COAL + ICE: Overcoming Barriers to Spark Climate Action
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“One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)
