At Spitfire, we pride ourselves in our ability to use effective communication to make positive change in the world. But in an era of “truthiness” and “fake news,” breaking through the clutter is easier said than done. To make our messaging stick, we need to understand not only what people… (read more)
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Spark Change Blog
Archive for November, 2017
SmartChart.org: Guiding strategic communication planning for 15 years and counting
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The same week I started Spitfire in 2002, Chris DeCardy – my mentor and the first person to hire me many years earlier – asked if I could write up a memo about how to do communication planning. No problem! I told him I’d have it to him by the… (read more)
The People Who Give Spitfire Our Spark: Jen Carnig
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Spitfire’s special sauce is its people. They are tremendously talented and committed. We know they would never brag about themselves, so we are going to do it for them. This occasional series gives you a chance to get to know the people of Spitfire better. Enjoy. Standing Up for Communities… (read more)
“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”
- Colleen Bailey, Executive Director, The National Steinbeck Center
Decolonizing Narratives and Communicating Justice: Spitfire at ComNet19
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At the Communications Network Annual Conference in Austin, Texas, Spitfire Strategies was proud to host a breakout session called “Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning with Reality.” The panel, moderated by Spitfire Director Nima Shirazi, explored the blind spots of communication professionals, the problematic choices we can… (read more)
Spitfire’s 17th Season: Leading an Evolution
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2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)
Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three
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Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)
