Spitfire Strategies

Archive for August, 2017

The Words We Use Matter

Kerry Leslie

By Kerry Leslie
Director

  We’ve likely all done it. Spent 15 minutes crafting one sentence. Kicked ourselves for coming up with the perfect retort that would leave our audience speechless after the fact. Or had a full staff discussion about whether to use the word equity or equality in our new vision statement…. (read more)

Top 6 Reasons Communications Won the Day on Healthcare

We’ve basked in the glow of victory now for a couple of weeks, savoring the sweet win of repeal and replace’s resounding defeat (for now, at least). The congratulatory emails full of thanks and pats on the back flooded our in-boxes and dominated news headlines. Now we’re in that sweet… (read more)

Spitfire Spotlight: Melanie Moon, Senior Account Executive

How are you sparking change as a Spitfire these days? Right now I am starting to work with a couple of different client teams focused on environmental conservation and social justice issues, with a focus on race and economic impact. What made you want to be a Spitfire? I was… (read more)

Spitfire Spotlight: Alexander Boykin, Training Coordinator

How are you sparking change as a Spitfire these days? As a training coordinator at Spitfire, I manage the logistics of Spitfire’s training workshops. My team focuses on helping foundations and nonprofits learn new ways to utilize communication as they work to spark social change. So far this year, I… (read more)

Spitfire Spotlight: Jae Aron, Senior Account Executive

How are you sparking change as a Spitfire these days? In my first few weeks, I’ve jumped headfirst into a wide array of projects on issues ranging from health care to economic and social justice. One of the best things about Spitfire (so far) is that the work is always… (read more)

Spitfire Spotlight: Aketa Williams, Director

How are you sparking change as a Spitfire these days? The majority of my clients are strengthening aspects of public education so that all students have access to highly effective teachers, classroom lessons that drive results and schools that focus on their outcomes. I help them develop the smart strategies… (read more)

How Late-Night Talk Show Hosts Might Be the Activists America Needs Right Now

Late-night television programs are remarkably successful pushing policy issues into mainstream conversation – sometimes even better than traditional broadcast news. However, what’s really remarkable is that organizations rarely take advantage of this opportunity to promote their issues. Shows like Samantha Bee’s Full Frontal and John Oliver’s Last Week Tonight use… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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