We’ve likely all done it. Spent 15 minutes crafting one sentence. Kicked ourselves for coming up with the perfect retort that would leave our audience speechless after the fact. Or had a full staff discussion about whether to use the word equity or equality in our new vision statement…. (read more)
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Spark Change Blog
Archive for August, 2017
Top 6 Reasons Communications Won the Day on Healthcare
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We’ve basked in the glow of victory now for a couple of weeks, savoring the sweet win of repeal and replace’s resounding defeat (for now, at least). The congratulatory emails full of thanks and pats on the back flooded our in-boxes and dominated news headlines. Now we’re in that sweet… (read more)
Spitfire Spotlight: Melanie Moon, Senior Account Executive
How are you sparking change as a Spitfire these days? Right now I am starting to work with a couple of different client teams focused on environmental conservation and social justice issues, with a focus on race and economic impact. What made you want to be a Spitfire? I was… (read more)
Spitfire Spotlight: Alexander Boykin, Training Coordinator
How are you sparking change as a Spitfire these days? As a training coordinator at Spitfire, I manage the logistics of Spitfire’s training workshops. My team focuses on helping foundations and nonprofits learn new ways to utilize communication as they work to spark social change. So far this year, I… (read more)
Spitfire Spotlight: Jae Aron, Senior Account Executive
How are you sparking change as a Spitfire these days? In my first few weeks, I’ve jumped headfirst into a wide array of projects on issues ranging from health care to economic and social justice. One of the best things about Spitfire (so far) is that the work is always… (read more)
Spitfire Spotlight: Aketa Williams, Director
How are you sparking change as a Spitfire these days? The majority of my clients are strengthening aspects of public education so that all students have access to highly effective teachers, classroom lessons that drive results and schools that focus on their outcomes. I help them develop the smart strategies… (read more)
How Late-Night Talk Show Hosts Might Be the Activists America Needs Right Now
Late-night television programs are remarkably successful pushing policy issues into mainstream conversation – sometimes even better than traditional broadcast news. However, what’s really remarkable is that organizations rarely take advantage of this opportunity to promote their issues. Shows like Samantha Bee’s Full Frontal and John Oliver’s Last Week Tonight use… (read more)
“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”
- Training Participant
An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program
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I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)
In 2019, Look for Opportunities You Might Have Missed This Year
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People often ask me: What is one thing we can do better to use communications more strategically? Easy answer: Never miss opportunities to use the communications you’re already doing to your greatest advantage. As you go into 2019, put this on your to-do list. You won’t regret it. Here’s a… (read more)
COAL + ICE: Overcoming Barriers to Spark Climate Action
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“One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)
