The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her wig. pic.twitter.com/NEfSwXqJvm — Sean Kent (@seankent) April 5, 2017 This week, Pepsi released a protest-inspired ad featuring Kendall Jenner that went viral…but probably not in the way they… (read more)
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Spark Change Blog
Archive for April, 2017
It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might
Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)
“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”
- Training Participant
Challenge stereotypes…and other lessons from the immigration fight
By Lauryn Fanguen, Frank Karel Fellow Lauryn Fanguen is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public interest communications. Read more about Lauryn here. The Trump administration’s rhetoric and policies around immigration, including the… (read more)
Shaping the Next Generation of Social Impact Communicators
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When people ask Lauryn Fanguen what she did with her summer vacation, she’s going to have a lot to talk about. Lauryn is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public… (read more)
Throwback Thursday: Thinking Through Communication Conundrums
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One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)
