Spitfire Strategies

Archive for April, 2017

Three Things Communicators Can Learn from Pepsi’s Failed Ad

Prita Piekara

By Prita Piekara
Director of External Engagement

  The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her wig. pic.twitter.com/NEfSwXqJvm — Sean Kent (@seankent) April 5, 2017 This week, Pepsi released a protest-inspired ad featuring Kendall Jenner that went viral…but probably not in the way they… (read more)

It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might

Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Spitfire Spotlight: Get to know our newest Spitfires

There are some new faces at Spitfire, adding valuable talents and perspectives to the Spitfire team. We sat down with four of them to learn more about some of their favorite things—at work and at play.   Where were you before Spitfire? Mike Carter-Conneen Director, Washington, D.C. I spent 15… (read more)

Throwback Thursday: Thinking Through Communication Conundrums

Kristen Grimm

By Kristen Grimm
President

  One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)

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