Spitfire Strategies

Archive for April, 2017

Three Things Communicators Can Learn from Pepsi’s Failed Ad

  The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her wig. pic.twitter.com/NEfSwXqJvm — Sean Kent (@seankent) April 5, 2017 This week, Pepsi released a protest-inspired ad featuring Kendall Jenner that went viral…but probably not in the way they… (read more)

It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might

Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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