The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her wig. pic.twitter.com/NEfSwXqJvm — Sean Kent (@seankent) April 5, 2017 This week, Pepsi released a protest-inspired ad featuring Kendall Jenner that went viral…but probably not in the way they… (read more)
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Spark Change Blog
Archive for April, 2017
It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might
Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)
“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”
- Colleen Bailey, Executive Director, The National Steinbeck Center
Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two
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In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)
An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program
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I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)
COAL + ICE: Overcoming Barriers to Spark Climate Action
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“One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)
