As the dust from November 8 begins to settle, many are trying to reconcile Donald Trump’s Electoral College success with the fact that he spent the vast majority of his campaign pushing messages that were at odds with commonly accepted facts. Others are beginning to connect the dots between Trump’s… (read more)
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Spark Change Blog
Archive for December, 2016
Spitfire Spotlight: Liv Kittel
Get to know one of our newest Senior Account Managers, Liv Kittel! Where were you before Spitfire? I spent several years at Media Matters for America, cultivating expertise in media analysis, crisis communication and combating right-wing media misinformation. I led a large department of researchers and media monitors, and developed… (read more)
“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”
- Colleen Bailey, Executive Director, The National Steinbeck Center
Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two
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In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)
Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three
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Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)
Finding the Words to Champion the Greater Good
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An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)
