Spitfire Strategies

Archive for October, 2016

A Better Way to Explain Your Data

You’ve got a really complicated concept to explain and it’s really important that your target audience understand it. Do you: Pull together a PowerPoint presentation with 38 slides filled with data analysis written in 12 point font? Write a 1200 word blog post accompanied by charts, graphs and an annotated… (read more)

The Women Who Came Before Me

Recently, my 100-year-old grandma-in-law (GG to my kids) completed her absentee ballot. Born before women had the right to vote, she was over the moon to be able to cast her vote for a woman president. My sister-in-law took a photo of her beaming face after she completed the form… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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