Spitfire Strategies

Archive for August, 2016

The Pop Culture Pivot

Kristen Grimm

By Kristen Grimm
President

Still think pop culture is too unserious for your work? We’re here to change that! On Morning Joe, Donald Trump asked a national security expert about U.S. nuclear weapons policy. “If we have them, why can’t we use them,” Trump mused. Groups working on non-proliferation and world peace jumped into… (read more)

Don’t Let Your Advocacy Efforts Take a Vacation during Congress’ Summer Recess

Congress is currently on recess and won’t return to Capitol Hill until early September. But that doesn’t mean your policymaker outreach should take a recess as well! During the month of August, policymakers head home to enjoy some down time and to reconnect with constituents in their state or district…. (read more)

All Eyes on Rio: Leveraging the Olympics for Social Change

Private: Sydney McKenney

By Private: Sydney McKenney
Senior Account Executive of Creative

With just days left in the 2016 Summer Games, there are still many ways organizations can use the enormous spotlight on the Olympics as a hook for social issues in the U.S. With the media focused on Rio, Olympics-related hashtags gaining massive reach and thousands of organizations looking for ways… (read more)

Spitfire Spotlight: Sydney McKenney

Where were you before Spitfire? I was trying to gain as much experience working with different nonprofits and issues as possible – the most exciting of which was probably the year I spent as a program director with Manna Project International in Ecuador. This holistic, service-based nonprofit taught me a… (read more)

Spitfire Spotlight: Hannah Berkman

Where were you before Spitfire? I was the media director at 76 Words, a progressive political ad shop. It’s very small, which meant I got to be involved in all facets of the firm, and also that I got to work closely with some of the most creative people in… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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