Spitfire Strategies

Archive for April, 2016

On the Digital Drift: Video

Kerry Leslie

By Kerry Leslie
Director

The digital media space is constantly churning with changes and savvy online communicators are the ones who can keep up with the digital and social media trends. We know you’re busy, so we’re doing our part to keep you up to date by digging into these trends for you… and… (read more)

Social Issues + Motion Pictures = Reel Impact

The It Gets Better Project’s video aimed at inspiring hope in young people facing harassment sparked a viral revolution, garnering more than 50,000 video submissions and 50 million collective views. It’s also credited with a 50 percent increase in phone calls to the Trevor Project’s suicide prevention hotline, saving countless… (read more)

Connecting Foundations with Diverse Voices of the Environmental Movement

Midy Aponte

By Midy Aponte
Senior Vice President

As a communication strategist who specializes in system-building, with a long history in public interest work and grassroots organizing, I suffer from a condition I describe as Connector Syndrome. My Connector Syndrome is defined as: having a lot of information about really great work that a lot of different people are… (read more)

Preparing for the Main Event

The air was electric outside Barclay’s Center on March 18. It was the opening round of March Madness and people across the country sat glued to TVs while the lucky ticketholders crowded excitedly toward the arena to watch one of the first of many bracket-breaking games. As they approached the… (read more)

Tips for Making the Most of Your Conference Experience

Mark Dessauer

By Mark Dessauer
Vice President

Whether you’re looking to sharpen your professional skills, stay current on new tools and trends or network with thought leaders in your field, attending the right conference can move you toward your goal. But just going to the sessions and listening to speakers is only half of the experience. You… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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