Spitfire Strategies

Archive for March, 2016

Shifting Attitudes Create Watershed Moments for Animals

Last week, SeaWorld’s announcement that it would end all orca breeding flooded social media feeds and news sites. It also signaled a game-changing victory for the animal protection movement. Many say strong criticism stemming from the documentary Blackfish made SeaWorld’s decision inevitable. The 2013 film spotlights Tilikum, a SeaWorld orca… (read more)

What’s Your Conference ROI?

Is the conference in Bali? Sign me up. When considering whether to invest your organization’s resources and your own (valuable) time in participating in a conference, location may be the most tempting criteria, but it’s definitely not the most strategic. Just like communication or campaign planning, when it comes to… (read more)

Mastering Your Spiel

  “So, what do you do?” If you’re headed to a big conference or event, you’ll be asked that question more times than you can count. A well-crafted elevator speech, or quick spiel about who you are, what you do and why it’s important will help you cut through all the clutter at… (read more)

300 Public Interest Communicators Walked Into a Bar – No, it’s frank2016

Last week, I participated in frank, an annual gathering that Spitfire supports to bring together movers and shakers who use strategic communication to drive positive social change. Trends and best practices constantly evolve as change makers test new campaign strategies, develop new technologies and conduct new research. frank focuses on… (read more)

Rounding the Q1 Digital Curve: Tips to Keep Up Speed

Kerry Leslie

By Kerry Leslie
Director

Congratulations! You have two months of 2016 under your belt. The rush of the New Year is gradually morphing into a consistent breeze and the slew of 2016 trends emails is quieting in your inbox. While others may be content to coast on the momentum of the New Year digital… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Decolonizing Narratives and Communicating Justice: Spitfire at ComNet19

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  At the Communications Network Annual Conference in Austin, Texas, Spitfire Strategies was proud to host a breakout session called “Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning with Reality.” The panel, moderated by Spitfire Director Nima Shirazi, explored the blind spots of communication professionals, the problematic choices we can… (read more)

Spitfire’s 17th Season: Leading an Evolution

Kristen Grimm

By Kristen Grimm
President

  2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Senior Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

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