Spitfire Strategies

Archive for March, 2016

Shifting Attitudes Create Watershed Moments for Animals

Last week, SeaWorld’s announcement that it would end all orca breeding flooded social media feeds and news sites. It also signaled a game-changing victory for the animal protection movement. Many say strong criticism stemming from the documentary Blackfish made SeaWorld’s decision inevitable. The 2013 film spotlights Tilikum, a SeaWorld orca… (read more)

What’s Your Conference ROI?

Is the conference in Bali? Sign me up. When considering whether to invest your organization’s resources and your own (valuable) time in participating in a conference, location may be the most tempting criteria, but it’s definitely not the most strategic. Just like communication or campaign planning, when it comes to… (read more)

Mastering Your Spiel

  “So, what do you do?” If you’re headed to a big conference or event, you’ll be asked that question more times than you can count. A well-crafted elevator speech, or quick spiel about who you are, what you do and why it’s important will help you cut through all the clutter at… (read more)

300 Public Interest Communicators Walked Into a Bar – No, it’s frank2016

Last week, I participated in frank, an annual gathering that Spitfire supports to bring together movers and shakers who use strategic communication to drive positive social change. Trends and best practices constantly evolve as change makers test new campaign strategies, develop new technologies and conduct new research. frank focuses on… (read more)

Rounding the Q1 Digital Curve: Tips to Keep Up Speed

Kerry Leslie

By Kerry Leslie
Director

Congratulations! You have two months of 2016 under your belt. The rush of the New Year is gradually morphing into a consistent breeze and the slew of 2016 trends emails is quieting in your inbox. While others may be content to coast on the momentum of the New Year digital… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

In 2019, Look for Opportunities You Might Have Missed This Year

Kristen Grimm

By Kristen Grimm
President

People often ask me: What is one thing we can do better to use communications more strategically? Easy answer: Never miss opportunities to use the communications you’re already doing to your greatest advantage. As you go into 2019, put this on your to-do list. You won’t regret it. Here’s a… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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