Spitfire Strategies

Archive for March, 2016

Shifting Attitudes Create Watershed Moments for Animals

Last week, SeaWorld’s announcement that it would end all orca breeding flooded social media feeds and news sites. It also signaled a game-changing victory for the animal protection movement. Many say strong criticism stemming from the documentary Blackfish made SeaWorld’s decision inevitable. The 2013 film spotlights Tilikum, a SeaWorld orca… (read more)

What’s Your Conference ROI?

Is the conference in Bali? Sign me up. When considering whether to invest your organization’s resources and your own (valuable) time in participating in a conference, location may be the most tempting criteria, but it’s definitely not the most strategic. Just like communication or campaign planning, when it comes to… (read more)

Mastering Your Spiel

  “So, what do you do?” If you’re headed to a big conference or event, you’ll be asked that question more times than you can count. A well-crafted elevator speech, or quick spiel about who you are, what you do and why it’s important will help you cut through all the clutter at… (read more)

300 Public Interest Communicators Walked Into a Bar – No, it’s frank2016

Last week, I participated in frank, an annual gathering that Spitfire supports to bring together movers and shakers who use strategic communication to drive positive social change. Trends and best practices constantly evolve as change makers test new campaign strategies, develop new technologies and conduct new research. frank focuses on… (read more)

Rounding the Q1 Digital Curve: Tips to Keep Up Speed

Kerry Leslie

By Kerry Leslie
Director

Congratulations! You have two months of 2016 under your belt. The rush of the New Year is gradually morphing into a consistent breeze and the slew of 2016 trends emails is quieting in your inbox. While others may be content to coast on the momentum of the New Year digital… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Spitfire Spotlight: Sherice Perry

Kristen Grimm

By Kristen Grimm
President

  The opportunity to engage in youth sports shaped Sherice Perry’s entire life. She didn’t receive formal training in the sports she loved until she went to middle school, where the combination of sports and education showed her that when people are given an opportunity, their potential is limitless. “I love that… (read more)

Challenge stereotypes…and other lessons from the immigration fight

By Lauryn Fanguen, Frank Karel Fellow Lauryn Fanguen is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public interest communications. Read more about Lauryn here. The Trump administration’s rhetoric and policies around immigration, including the… (read more)

Shaping the Next Generation of Social Impact Communicators

Kristen Grimm

By Kristen Grimm
President

  When people ask Lauryn Fanguen what she did with her summer vacation, she’s going to have a lot to talk about. Lauryn is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.