Spitfire Strategies

Archive for February, 2016

Timing is Everything

It’s awards season, and whether you’re cheering for Leo to finally get his Oscar, or you’re in the #OscarsSoWhite camp, there is another award I’d like to propose over which we can hopefully find some common ground. In the imaginary category of 2015’s Best Grassroots Campaign, I’m nominating Greenpeace and… (read more)

From Commodore 64 to iPads: Decoding the Success of Computer Science in the Classroom

When President Obama announced his Computer Science for All Initiative during his weekly address this January, educators across the Internet let out a collective cheer. Recognizing computer science as a vital part of our children’s education has been a long time coming. The White House initiative is a cornerstone victory… (read more)

Context Matters: Ask the CDC

Even the best of intentions can fall flat if you don’t consider the context in which they will be received. The Centers for Disease Control (CDC) learned this the hard way earlier this month when it issued a report discouraging pregnant and “pre-pregnant” women from drinking. Good intention: Prevent fetal… (read more)

Spitfire’s 2016 Digital S.M.A.R.T.S. Guide

Ellie Klerlein

By Ellie Klerlein
Senior Vice President

Are you struggling to get your organization to value social media or is it still seen as a side project? Does your leadership understand how digital should integrate into your overall communication strategy, or do they constantly ask you when your next piece of content will “go viral”? If your… (read more)

Your Issue is Too Serious to Not Be Funny

Two nonprofit executives walk into a bar… and the joke ends there because they both insist that their issues are too serious to joke about. But the joke is on them. They are missing out on one of the most powerful communication tools available. Whether addressing a crowd or meeting… (read more)

Spoiler Alert – You May Not Need One

Mark Dessauer

By Mark Dessauer
Vice President

I am not talking about twist endings or powerful story arcs on the latest episode of “Making a Murderer” (see AndACTION for more powerful ways to connect social change to onscreen/ online stories). Rather, I mean those spoilers and racing stripes seen on the back of some tricked-out cars. Most… (read more)

Spitfire Tips: Getting Your Brand in Order

As we enter the second month of 2016, it’s important to make sure your organization’s brand is in order. An effective brand means that everyone in the organization is using cohesive messaging. Here are some tips from one of Spitfire’s branding gurus, Phoebe Kilgour, on what constitutes an effective brand. What can organizations… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Decolonizing Narratives and Communicating Justice: Spitfire at ComNet19

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  At the Communications Network Annual Conference in Austin, Texas, Spitfire Strategies was proud to host a breakout session called “Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning with Reality.” The panel, moderated by Spitfire Director Nima Shirazi, explored the blind spots of communication professionals, the problematic choices we can… (read more)

Spitfire’s 17th Season: Leading an Evolution

Kristen Grimm

By Kristen Grimm
President

  2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Senior Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

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