Spitfire Strategies

Archive for February, 2016

Timing is Everything

It’s awards season, and whether you’re cheering for Leo to finally get his Oscar, or you’re in the #OscarsSoWhite camp, there is another award I’d like to propose over which we can hopefully find some common ground. In the imaginary category of 2015’s Best Grassroots Campaign, I’m nominating Greenpeace and… (read more)

From Commodore 64 to iPads: Decoding the Success of Computer Science in the Classroom

When President Obama announced his Computer Science for All Initiative during his weekly address this January, educators across the Internet let out a collective cheer. Recognizing computer science as a vital part of our children’s education has been a long time coming. The White House initiative is a cornerstone victory… (read more)

Context Matters: Ask the CDC

Even the best of intentions can fall flat if you don’t consider the context in which they will be received. The Centers for Disease Control (CDC) learned this the hard way earlier this month when it issued a report discouraging pregnant and “pre-pregnant” women from drinking. Good intention: Prevent fetal… (read more)

Spitfire’s 2016 Digital S.M.A.R.T.S. Guide

Ellie Klerlein

By Ellie Klerlein
Senior Vice President

Are you struggling to get your organization to value social media or is it still seen as a side project? Does your leadership understand how digital should integrate into your overall communication strategy, or do they constantly ask you when your next piece of content will “go viral”? If your… (read more)

Your Issue is Too Serious to Not Be Funny

Two nonprofit executives walk into a bar… and the joke ends there because they both insist that their issues are too serious to joke about. But the joke is on them. They are missing out on one of the most powerful communication tools available. Whether addressing a crowd or meeting… (read more)

Spoiler Alert – You May Not Need One

Mark Dessauer

By Mark Dessauer
Vice President

I am not talking about twist endings or powerful story arcs on the latest episode of “Making a Murderer” (see AndACTION for more powerful ways to connect social change to onscreen/ online stories). Rather, I mean those spoilers and racing stripes seen on the back of some tricked-out cars. Most… (read more)

Spitfire Tips: Getting Your Brand in Order

As we enter the second month of 2016, it’s important to make sure your organization’s brand is in order. An effective brand means that everyone in the organization is using cohesive messaging. Here are some tips from one of Spitfire’s branding gurus, Phoebe Kilgour, on what constitutes an effective brand. What can organizations… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Building Movements Through Art, Communication and Advocacy

Claire de Leon

By Claire de Leon
Director

Power is invisible. That’s part of what makes it tricky to dismantle. Audre Lorde asks us, “What are the words you do not yet have?” – a rallying cry to move from silence to speaking the truth of our experiences. For me, art across time and mediums has played a… (read more)

Many of your Black co-workers and friends are not okay right now: Here’s what you can do

Inga Skippings

By Inga Skippings
Chief Engagement Officer

Many of my white friends and colleagues reached out over the past week to check in on me. They saw George Floyd die pinned beneath Minneapolis police officers’ knees and read how the Louisville police used a no-knock warrant to execute Breonna Taylor. They saw Ahmaud Arbery’s killers arrested only… (read more)

In a Time of Scarcity, We Need Narratives of Abundance

Caroline Gasparini

By Caroline Gasparini
Account Coordinator

As the COVID-19 pandemic continues to spread, people are feeling a lot of emotions right now, all at once. There is uncertainty in our day-to-day lives, concern over the future and fear for the health, safety and livelihood of our families, friends, neighbors and selves. It’s easy to become overwhelmed… (read more)

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