Spitfire Strategies

Archive for February, 2016

Timing is Everything

It’s awards season, and whether you’re cheering for Leo to finally get his Oscar, or you’re in the #OscarsSoWhite camp, there is another award I’d like to propose over which we can hopefully find some common ground. In the imaginary category of 2015’s Best Grassroots Campaign, I’m nominating Greenpeace and… (read more)

From Commodore 64 to iPads: Decoding the Success of Computer Science in the Classroom

When President Obama announced his Computer Science for All Initiative during his weekly address this January, educators across the Internet let out a collective cheer. Recognizing computer science as a vital part of our children’s education has been a long time coming. The White House initiative is a cornerstone victory… (read more)

Context Matters: Ask the CDC

Beth Kanter

By Beth Kanter
Chief Strategy Officer

Even the best of intentions can fall flat if you don’t consider the context in which they will be received. The Centers for Disease Control (CDC) learned this the hard way earlier this month when it issued a report discouraging pregnant and “pre-pregnant” women from drinking. Good intention: Prevent fetal… (read more)

Spitfire’s 2016 Digital S.M.A.R.T.S. Guide

Ellie Klerlein

By Ellie Klerlein
Vice President

Are you struggling to get your organization to value social media or is it still seen as a side project? Does your leadership understand how digital should integrate into your overall communication strategy, or do they constantly ask you when your next piece of content will “go viral”? If your… (read more)

Your Issue is Too Serious to Not Be Funny

Two nonprofit executives walk into a bar… and the joke ends there because they both insist that their issues are too serious to joke about. But the joke is on them. They are missing out on one of the most powerful communication tools available. Whether addressing a crowd or meeting… (read more)

Spoiler Alert – You May Not Need One

Mark Dessauer

By Mark Dessauer
Vice President

I am not talking about twist endings or powerful story arcs on the latest episode of “Making a Murderer” (see AndACTION for more powerful ways to connect social change to onscreen/ online stories). Rather, I mean those spoilers and racing stripes seen on the back of some tricked-out cars. Most… (read more)

Spitfire Tips: Getting Your Brand in Order

As we enter the second month of 2016, it’s important to make sure your organization’s brand is in order. An effective brand means that everyone in the organization is using cohesive messaging. Here are some tips from one of Spitfire’s branding gurus, Phoebe Kilgour, on what constitutes an effective brand. What can organizations… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Spitfire Spotlight: Get to know our newest Spitfires

There are some new faces at Spitfire, adding valuable talents and perspectives to the Spitfire team. We sat down with four of them to learn more about some of their favorite things—at work and at play.   Where were you before Spitfire? Mike Carter-Conneen Director, Washington, D.C. I spent 15… (read more)

Throwback Thursday: Thinking Through Communication Conundrums

Kristen Grimm

By Kristen Grimm
President

  One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)

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