Spitfire Strategies

Archive for January, 2016

Never Stop Learning

Kristen Grimm

By Kristen Grimm
President

As I sat last week at the Aspen Institute completing a weeklong seminar as a Henry Crown Fellow, it struck me how hard it is as an adult to make time for new learning. Two years ago, I remember writing an all-staff email to Spitfire about being a learning organization… (read more)

Staying Smart on Social: Cross-talk, Trust and Topsy

Kerry Leslie

By Kerry Leslie
Director

The world of digital communication is ever changing, which means a smart online communication strategy needs to be flexible enough to change with it. We saw a slew of developments in social and digital media in 2015, and we expect online interaction to evolve even more in the coming year…. (read more)

Say It Like You Mean It

Kristen Grimm

By Kristen Grimm
President

From toasting an organization’s anniversary to giving a keynote address to presenting to a board of trustees, public speaking is a major part of any leadership position. For some, public speaking comes naturally. You have seen these leaders in action. They power up charisma like it is an app they… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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