Spitfire Strategies

Archive for September, 2015

Meet the New Spitfires

Spitfire is expanding its ranks of talented communication experts and we are delighted to welcome the five newest members of our team. Based in Brooklyn, N.Y., award-winning journalist Jennifer Carnig joins Spitfire as a vice president. Jen previously served as director of communications for the New York Civil Liberties Union… (read more)

Setting Up Your Visual Social Media Strategy

Social media platforms that rely heavily on images are on the rise. This is great news for nonprofits that want to engage their audiences with memorable content that compels action. Instagram, Pinterest and even SnapChat are keeping organizations on their toes and moving communicators in all issue areas to give… (read more)

Three Questions to a Rock Solid Campaign Plan

Whether your organization is aiming for a policy win, wants to get people to change their behavior, or hopes to influence corporate actions, chances are you will need some savvy campaign planning to help you get there. Every good campaign plan starts with a few tough questions: What does victory… (read more)

Three Communication Lessons From One Brilliant Troll

Sometimes the best way to take down Internet trolls (i.e., mean commenters online) is to join them. Facebook user (and perhaps Target’s best fan), Mike Melgaard did just that after Target announced it would eliminate “boys” and “girls” signs from its toys and bedding departments. Target received heavy backlash for… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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