Spitfire Strategies

Archive for August, 2015

15,000 Teachers, One Powerful Day of Learning and Four Major Takeaways

Midy Aponte

By Midy Aponte
Senior Vice President

Jenny Kern

By Jenny Kern
Vice President

This spring, a partnership of California education groups came to Spitfire with a big idea: bring together 15,000 California teachers at 33 sites across the state for a first-of-its-kind day of learning led by teachers, for teachers. The summit would give teachers an opportunity to share ideas, build their networks… (read more)

And…ACTION: Saving the World One Guilty Pleasure at a Time

Kristen Grimm

By Kristen Grimm
President

A Buffy the Vampire Slayer poster hangs prominently on my office wall. As I am ostensibly an adult, I tell people I keep it there because the tagline is an example of perfect messaging: “Pert. Wholesome. Way Lethal.” But the truth is, I like the entire concept of Buffy. I… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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