Spitfire Strategies

Archive for December, 2014

When Crisis Strikes: Day One

The first 24 hours are often among the most critical when responding to a crisis. Your response during this time can make or break the public’s opinion and determine whether you are able to ultimately recover. It is important to manage the crisis in the moment while also looking toward… (read more)

Simple Tricks for Expert Spokespeople

A highly credentialed nurse in my Spokesperson 101 training confessed that she doesn’t like working with media. “I avoid it,” she said, “because they always edit me, and then it’s not accurate.” It’s easy to understand how she feels. It can seem impossible to explain expert-level information in the kind… (read more)

Post-Election Webinar with Lake Research Partners: Dec. 9 @ 4 p.m. ET

Have you ever wished that a top national pollster would help you interpret election outcomes and share insights to inform your New Year campaign planning?  Yes?!  Then Spitfire has GREAT news for you.  Spitfire is hosting a free webinar featuring Celinda Lake on Tuesday, Dec. 9 from 4-5 p.m. EST…. (read more)

Be Mindful of your Messaging

Kristen Grimm

By Kristen Grimm
President

Messaging is a central – maybe even THE central – element of successful communication. Over the years, we’ve learned that to create compelling messages, we must identify the audiences we want to engage and carefully pinpoint the values they hold and the messengers they trust. So, from there, how do… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

Sign up to receive Spitfire Sparks

You’ll receive our latest smarts on the causes you care about and updates on our free tools.