Spitfire Strategies

Archive for December, 2014

When Crisis Strikes: Day One

The first 24 hours are often among the most critical when responding to a crisis. Your response during this time can make or break the public’s opinion and determine whether you are able to ultimately recover. It is important to manage the crisis in the moment while also looking toward… (read more)

Simple Tricks for Expert Spokespeople

A highly credentialed nurse in my Spokesperson 101 training confessed that she doesn’t like working with media. “I avoid it,” she said, “because they always edit me, and then it’s not accurate.” It’s easy to understand how she feels. It can seem impossible to explain expert-level information in the kind… (read more)

Post-Election Webinar with Lake Research Partners: Dec. 9 @ 4 p.m. ET

Have you ever wished that a top national pollster would help you interpret election outcomes and share insights to inform your New Year campaign planning?  Yes?!  Then Spitfire has GREAT news for you.  Spitfire is hosting a free webinar featuring Celinda Lake on Tuesday, Dec. 9 from 4-5 p.m. EST…. (read more)

Be Mindful of your Messaging

Kristen Grimm

By Kristen Grimm
President

Messaging is a central – maybe even THE central – element of successful communication. Over the years, we’ve learned that to create compelling messages, we must identify the audiences we want to engage and carefully pinpoint the values they hold and the messengers they trust. So, from there, how do… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Communicating During a Crisis

Erin B. Hart

By Erin B. Hart
Chief Innovation Officer

Expressions of caring connect us in our shared humanity during challenging times. We are navigating similar, and very personal challenges, as we manage our lives around the spread of COVID-19. Many of Spitfire’s trusted partners are working with us to determine if they should address the pandemic and, if so,… (read more)

A Good Time to Get Good at Virtual Meetings

Kristen Grimm

By Kristen Grimm
President

Whether you find yourself running more remote teams or are looking to responsibly react to containing pandemics, being good at virtual meetings isn’t just a valuable skill – it’s an essential one. Since I’m often asked to run strategic sessions, I’m sharing the tips I have learned over the years… (read more)

Anticipating (Rather than Dreading) the Future

Kristen Grimm

By Kristen Grimm
President

I recently attended an unconference in Peekskill, New York at a maker space. With the help of a very astute curator, we did indeed plan an interesting day where I learned about fusion, getting the most reluctant people to vote, and participating in the circular economy where we figure out… (read more)

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