Spitfire Strategies

Archive for December, 2014

When Crisis Strikes: Day One

The first 24 hours are often among the most critical when responding to a crisis. Your response during this time can make or break the public’s opinion and determine whether you are able to ultimately recover. It is important to manage the crisis in the moment while also looking toward… (read more)

Simple Tricks for Expert Spokespeople

A highly credentialed nurse in my Spokesperson 101 training confessed that she doesn’t like working with media. “I avoid it,” she said, “because they always edit me, and then it’s not accurate.” It’s easy to understand how she feels. It can seem impossible to explain expert-level information in the kind… (read more)

Post-Election Webinar with Lake Research Partners: Dec. 9 @ 4 p.m. ET

Have you ever wished that a top national pollster would help you interpret election outcomes and share insights to inform your New Year campaign planning?  Yes?!  Then Spitfire has GREAT news for you.  Spitfire is hosting a free webinar featuring Celinda Lake on Tuesday, Dec. 9 from 4-5 p.m. EST…. (read more)

Be Mindful of your Messaging

Kristen Grimm

By Kristen Grimm
President

Messaging is a central – maybe even THE central – element of successful communication. Over the years, we’ve learned that to create compelling messages, we must identify the audiences we want to engage and carefully pinpoint the values they hold and the messengers they trust. So, from there, how do… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Challenge stereotypes…and other lessons from the immigration fight

By Lauryn Fanguen, Frank Karel Fellow Lauryn Fanguen is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public interest communications. Read more about Lauryn here. The Trump administration’s rhetoric and policies around immigration, including the… (read more)

Shaping the Next Generation of Social Impact Communicators

Kristen Grimm

By Kristen Grimm
President

  When people ask Lauryn Fanguen what she did with her summer vacation, she’s going to have a lot to talk about. Lauryn is one of eight scholars chosen for this year’s Frank Karel Fellowship, which encourages first-generation and minority students to consider professional opportunities in the field of public… (read more)

Throwback Thursday: Thinking Through Communication Conundrums

Kristen Grimm

By Kristen Grimm
President

  One of the best jobs I ever had was at Exploration Summer Camp (their motto: where you make summer meaningful), where I worked from ages 18-21. As counselors, we made up classes to teach and we did activities in the afternoon. One day, I found myself co-leading a contraception… (read more)

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