Spitfire Strategies

Archive for September, 2014

ALS Ice Bucket Challenge: Too Much Fun?

Still drying off from a jolting dose of over-the-head ice water? If so, you and several million of your closest friends participated in the viral event of the summer: the ALS Ice Bucket Challenge. Since the phenomenon has begun to fade, we’re able to take a step back and take… (read more)

The Depth of Clicktivism

Net neutrality faces off with big data Thanks to big data and analytics, people can see exactly who’s winning and who’s losing the public debate over net neutrality. A study recently released by the Sunlight Foundation found that of the 1M+ public comments on net neutrality submitted to the Federal… (read more)

Opposition Management – September 16 at 4 p.m. ET

Opposition management – the art of keeping your competition and opponents off guard and playing defense – is one of the new additions to our Planning to Win™ tool. Even if you don’t think you have opposition, a little research will likely unveil someone who would argue for a different approach… (read more)

Webinar Series: Measuring Impact – September 24 at 1 p.m. ET

Nonprofits all too often hear the word measurement and immediately look at how many people are visiting their website, number of Facebook fans and the size of their e-newsletter and press release distribution lists. But are these numbers tied to specific objectives? For example, if you send a report to… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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