Spitfire Strategies

Archive for September, 2014

ALS Ice Bucket Challenge: Too Much Fun?

Still drying off from a jolting dose of over-the-head ice water? If so, you and several million of your closest friends participated in the viral event of the summer: the ALS Ice Bucket Challenge. Since the phenomenon has begun to fade, we’re able to take a step back and take… (read more)

The Depth of Clicktivism

Net neutrality faces off with big data Thanks to big data and analytics, people can see exactly who’s winning and who’s losing the public debate over net neutrality. A study recently released by the Sunlight Foundation found that of the 1M+ public comments on net neutrality submitted to the Federal… (read more)

Opposition Management – September 16 at 4 p.m. ET

Opposition management – the art of keeping your competition and opponents off guard and playing defense – is one of the new additions to our Planning to Win™ tool. Even if you don’t think you have opposition, a little research will likely unveil someone who would argue for a different approach… (read more)

Webinar Series: Measuring Impact – September 24 at 1 p.m. ET

Nonprofits all too often hear the word measurement and immediately look at how many people are visiting their website, number of Facebook fans and the size of their e-newsletter and press release distribution lists. But are these numbers tied to specific objectives? For example, if you send a report to… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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