Spitfire Strategies

Archive for June, 2014

Keeping a Crisis from Boiling Over

A few weeks ago, I was flying home from a business trip when my plane landed at a different airport than scheduled before continuing on to our original destination. During the course of our unplanned adventure, the flight crew irritated its travel-weary customers even more by failing to clearly communicate… (read more)

Webinar Series: Smart Chart™ – July 9 at 1 p.m. ET

Have you put significant time and energy into your communication efforts only to see minimal returns on your investment? Whether you are launching a fundraising campaign, convincing people to change their behavior or plotting a policy change in your community, Spitfire’s Smart Chart webinar will teach you the right questions… (read more)

One Year Since Snowden: Lessons on Keeping Issues in the Headlines

One year ago today, Edward Snowden revealed that almost every innocent, law-abiding person is being tracked by NSA surveillance programs. Since then, Snowden managed to make “privacy” Dictionary.com’s word of 2013, keep privacy in the headlines every day and probably make you feel like the NSA is watching your every… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

Finding the Words to Champion the Greater Good

Kristen Grimm

By Kristen Grimm
President

  An interest in politics isn’t new to Paige Swanson, a Karel Fellow who is working at Spitfire this summer before returning to Yale University for her senior year. But what is new to Paige is using strategic communication to make the case for political and social change. “I’ve worked… (read more)

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