Spitfire Strategies

Archive for May, 2014

Spitfire Spotlight: Jenny Kern, Director

Tell me about your new role at Spitfire and what brought you here? I’m a director in the San Francisco office and will be managing accounts, developing strategic plans for clients, offering my expertise in everything from media relations to social media and helping expand the West Coast office. I… (read more)

Spitfire Continues to Grow

Spitfire continues to add new talent to its staff roster and is proud to welcome Michael Cole-Schwartz, Jenny Kern and Alexandra Roose. Michael Cole-Schwartz joins Spitfire as a director with more than a dozen years of experience on the front lines of the movement for LGBT equality. Most recently as… (read more)

Making the Most of National Attention

Ellie Klerlein

By Ellie Klerlein
Senior Vice President

Ten of the nation’s leading foundations joined the Obama Administration to launch “My Brother’s Keeper,” a public-private initiative to expand opportunities for young men of color. Spitfire was tapped to help coordinate messaging and social media responses. Social media was a core component of building momentum for the initiative, and… (read more)

Webinar Series: Discovering the Activation Point™ – May 21 at 1 p.m. ET

Tired of hearing people say they support your issue, only to find them sitting on their hands when you need them? Are you planning awesome events, but struggle with attendance? Spitfire has just the tool for you. Veteran trainer and Spitfire director Monisha Som will introduce participants to Discovering the… (read more)

Working with Coalitions: Getting Agreement on Messages that Work

For many nonprofit organizations, coalitions and alliances have become a way of life. Tight budgets and limited staff capacity make partnering with others a smart way to bolster resources. Once you’re playing with others, how do you make sure your messages stick? How do you craft messages that work for… (read more)

Evaluating Your Impact

Kristen Grimm

By Kristen Grimm
President

Now is a great time to take stock in your communication efforts and ensure these efforts are working as effectively as possible to support your organizational goals. Assessing your communications is a valuable way to leverage activities that are working and correct (or omit) the ones that are not. Get… (read more)

What @PeteGoesPunk Taught Me About Twitter

When I announced that I was taking my two teenage kids and a couple of their friends to the alt-punk-pop-metal concert extravaganza known as the Vans Warped Tour, my fellow Spitfires were eager for a real-time report on the music, fashion and happenings of the festival. Some colleagues suggested I… (read more)

How to be a Rock Star Spokesperson

What do most rock stars have in common? They have a passion for their craft, a level of comfort with the spotlight, and strive to be the star of the show. Being a rock star is a lot like being a spokesperson. If done well, a strong spokesperson can spread… (read more)

Want Influence? Eliminate your Blind Spots

As advocacy organizations work to create change, they each need a strategy for influencing the ultimate decision maker – the targeted person or set of people that need to be influenced in order for the organization to achieve success in its advocacy goals. Establishing target audiences is a critical first… (read more)

“This truly is the gold standard of executive training.  I have benefited greatly.”

- Roland Stringfellow, Director of Ministerial Outreach, Center for Lesbian and Gay Studies

Decolonizing Narratives and Communicating Justice: Spitfire at ComNet19

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  At the Communications Network Annual Conference in Austin, Texas, Spitfire Strategies was proud to host a breakout session called “Decolonizing Narratives: Authentic Messaging, Ceding Control and Reckoning with Reality.” The panel, moderated by Spitfire Director Nima Shirazi, explored the blind spots of communication professionals, the problematic choices we can… (read more)

Spitfire’s 17th Season: Leading an Evolution

Kristen Grimm

By Kristen Grimm
President

  2002. It was a big year. George W. Bush came up with the term “Axis of Evil.” Serena Williams won her first single’s title at Wimbledon. American Idol premiered and MTV unleashed “The Osbournes” reality show. I also started my own reality series – Spitfire Strategies. It is in… (read more)

Making Your Pitches Count: Tips for Top-Notch Media Pitching Part Three

Hannah Ross

By Hannah Ross
Senior Account Executive

  Communication professionals are no strangers to the challenges that journalists are facing today, from the demands of the 24-hour news cycle to budget shortfalls and understaffed newsrooms. We respect them for their tenacity and commitment to uncovering the truth, and we value being able to build relationships with them… (read more)

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