Spitfire Strategies

Archive for May, 2014

Spitfire Spotlight: Jenny Kern, Director

Tell me about your new role at Spitfire and what brought you here? I’m a director in the San Francisco office and will be managing accounts, developing strategic plans for clients, offering my expertise in everything from media relations to social media and helping expand the West Coast office. I… (read more)

Spitfire Continues to Grow

Spitfire continues to add new talent to its staff roster and is proud to welcome Michael Cole-Schwartz, Jenny Kern and Alexandra Roose. Michael Cole-Schwartz joins Spitfire as a director with more than a dozen years of experience on the front lines of the movement for LGBT equality. Most recently as… (read more)

Making the Most of National Attention

Ellie Klerlein

By Ellie Klerlein
Vice President

Ten of the nation’s leading foundations joined the Obama Administration to launch “My Brother’s Keeper,” a public-private initiative to expand opportunities for young men of color. Spitfire was tapped to help coordinate messaging and social media responses. Social media was a core component of building momentum for the initiative, and… (read more)

Webinar Series: Discovering the Activation Point™ – May 21 at 1 p.m. ET

Tired of hearing people say they support your issue, only to find them sitting on their hands when you need them? Are you planning awesome events, but struggle with attendance? Spitfire has just the tool for you. Veteran trainer and Spitfire director Monisha Som will introduce participants to Discovering the… (read more)

Working with Coalitions: Getting Agreement on Messages that Work

For many nonprofit organizations, coalitions and alliances have become a way of life. Tight budgets and limited staff capacity make partnering with others a smart way to bolster resources. Once you’re playing with others, how do you make sure your messages stick? How do you craft messages that work for… (read more)

Evaluating Your Impact

Kristen Grimm

By Kristen Grimm
President

Now is a great time to take stock in your communication efforts and ensure these efforts are working as effectively as possible to support your organizational goals. Assessing your communications is a valuable way to leverage activities that are working and correct (or omit) the ones that are not. Get… (read more)

What @PeteGoesPunk Taught Me About Twitter

When I announced that I was taking my two teenage kids and a couple of their friends to the alt-punk-pop-metal concert extravaganza known as the Vans Warped Tour, my fellow Spitfires were eager for a real-time report on the music, fashion and happenings of the festival. Some colleagues suggested I… (read more)

How to be a Rock Star Spokesperson

What do most rock stars have in common? They have a passion for their craft, a level of comfort with the spotlight, and strive to be the star of the show. Being a rock star is a lot like being a spokesperson. If done well, a strong spokesperson can spread… (read more)

Want Influence? Eliminate your Blind Spots

As advocacy organizations work to create change, they each need a strategy for influencing the ultimate decision maker – the targeted person or set of people that need to be influenced in order for the organization to achieve success in its advocacy goals. Establishing target audiences is a critical first… (read more)

“This is a truly transformative program and there is no question that it is preparing leaders to be courageous communicators.”

- Colleen Bailey, Executive Director, The National Steinbeck Center

Getting Your Story Covered: Tips for Top-Notch Media Pitching Part Two

Mike Carter-Conneen

By Mike Carter-Conneen
Director

  In the first installment of this two-part series, I shared some insights from my years working in TV news and media relations, focusing on the best methods to get your pitches seen by reporters. In this part, I review some strategies for increasing the odds those reporters will actually… (read more)

An E.D.’s Guide to Essential Strategic Communication Know-How, Compliments of Spitfire’s Executive Leadership Program

Kristen Grimm

By Kristen Grimm
President

  I’ve been working with a number of new executive directors this past year. After years of hard work, or in some instances, after waking up from a dream about a new organization that MUST exist, these people found themselves with all eyes on them. From the moment they updated… (read more)

COAL + ICE: Overcoming Barriers to Spark Climate Action

AnaChristina Arana

By AnaChristina Arana
Account Coordinator

  “One of the key messages that comes out very strongly from the [IPCC] report is that we are already seeing the consequences of 1°C of global warming through more extreme weather, rising sea levels and diminishing Arctic sea ice, among other changes,” said Panmao Zhai, Co-Chair of IPCC Working… (read more)

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