Webinars
Spitfire Strategies has taught hundreds of nonprofit leaders how to be better communicators – now it’s your turn!
“Your webinars always leave me wanting to learn much more from the knowledgeable staff. Thanks!"
~2011 Webinar Participant
Webinars (web-based trainings) are an excellent way for our clients to cut travel and training costs and bring together staff or grantees from diverse locations to benefit from Spitfire’s valuable insights and powerful communications tools. We offer webinar versions of our most popular training topics, create custom web-based sessions and offer webinars to complement in-person trainings. All are presented by the same top-notch trainers used in our on-site trainings.
During these 60-minute presentations, participants use their computers to follow in real time as the trainer shares communications tips and leads a variety of interactive exercises. Participants are drawn into the discussion and encouraged to ask questions, interact with each other and comment on the content being presented. Our webinar packages include one-time presentations or a series of sessions and can be used as a stand alone resource or as an add-on to one of our in-person training sessions. Just like our on-site trainings, each webinar is tailored to meet the specific needs of participants. And we make it fun!
To allow for further flexibility and increased access to learning, an on-demand recording of each webinar is made available to those who would like to watch the session again or were unable to participate in the live session.
Click. Dial. Learn. Spitfire makes it that simple!
Contact: Adam Rankin, by phone at (202)293-6200 x 222 or by This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .
The Details
Logistics: All webinars begin on the dates listed below at 1:00 pm Eastern Time / 10:00 am Pacific Time. Participants must register for individual webinars by 9:00 am Eastern Time on the day of the webinar. Participants must register for the series pass by 9:00 am Eastern Time on the day of the first webinar. Web access and dial-in information will be provided by email, when registration is complete.
Cost:$50 for a single webinar – “One-day pass” $175 for any four webinars – “Small multi-event pass”
Register for the 2012 Webinar Series
Small multi-event pass
Access for one person to any four webinars in this series, at a lower package price.
Large multi-event pass
Access for one person to any eight webinars in this series, at a lower package price.
Season pass
Access for one person to all sixteen webinars in this series, at a lower package price.
Just Enough Planning Guide - May 22
Whether planning to pass a law, win popular support for an issue or organize a boycott – produced by Spitfire Strategies,The Just Enough Planning Guide™ gives groups a step-by-step process to chart where they are going, the best way to get there and what to expect along the way. In this webinar, Spitfire Strategies highlights the nine steps it takes to win your next campaign.
Elevator Speech- June 12
You find yourself in an elevator with your biggest funder or the chair of the committee that’s considering your bill – what do you say? During this webinar you will learn how to craft a compelling way to describe your organization’s work and why it matters in 90 seconds or less. You’ll have the chance to apply what you learn as you critique other speeches and collect best practice tips for improving your own pitch.
Policymaker Outreach 101 - June 26
Engaging policymakers is a great way to amplify the impact of your work. This introductory webinar focuses on answering the three key questions of smart policymaker engagement. 1. Who do we start with? 2. What do we ask for, and how do we stay on the right side of the lobbying line? 3. How do we connect our work with the policymaker's interests? Spitfire offers practical strategies for turning an initial call into a lasting relationship with your targeted policymakers.
Internal Communications - July 10
Ensuring external audiences get your messages starts with making sure everyone inside the organization is on message. During this one-hour session, participants learn how to get everyone on the same page in order to have greater external impact. As part of this session, we will also review strategies for evaluating internal communications capacity and prioritizing activities.
Like, Comment, Share: Energizing Your Facebook Presence - August 14
How to Facebook can be a challenge for non-profit organizations and projects. What do you need to say, and when? How do you get – and keep – your followers engaged? Who do you need to "friend" and why aren't people commenting on or even "liking" your links? Spitfire will help you think through your social network strategy with best practices and practical tips on increasing your Facebook community and improving your measurable results.
Communications Metrics - September 4
"Can anyone hear me?" If you're not sure anyone can hear your message, or you're not sure if your communications efforts are paying off, this webinar can help. Spitfire Strategies will discuss strategies for evaluating your communications efforts as they progress and will share tips for revising plans as needed to ensure your work stays on target.
Storytelling - October 9
Storytelling is a uniquely powerful tool that can be used to connect with and inspire your target audiences to take action on your issue. However, many organizations often do not realize how to effectively use it. Spitfire Strategies will lead you through this session aimed at helping you craft and deliver different kinds of stories that you can deliver to media, funders, activists, legislators and other key audiences. Spitfire will also offer tips for creating a storytelling culture within your own organization.
Storybanking - October 30
This webinar will help you take your storytelling to the next level. Join us to learn tips on how to create a bank of organizational stories that you can draw upon when faced with media or policymaker requests, or when you need a story to include in your outreach efforts to funders or target audiences.
Audience Targeting and Messaging - November 13
Strong messaging is absolutely critical to a successful communications effort. Yet crafting clear, compelling messages can sometimes seem like an impossible task. Help is on the way! In this interactive webinar Spitfire offers strategic tips and proven techniques for identifying and effectively reaching the audiences most important to your efforts. We'll also introduce you to the Spitfire message box, a simple, intuitive tool designed to help you tap your audience's values and overcome their barriers in order to create strong, concise messages that connect with the people you care about and move them to action.
Gaining Media Coverage From a Changing Landscape - December 4
In a world where traditional media is on the decline, Spitfire Strategies will offer tips for garnering media coverage of events and programs through both proven methods of reaching print, radio and television reporters, but also through new communications vehicles, such as bloggers, and internet-based publications and e-newsletters. Spitfire will also highlight tactics for getting more mileage out of the coverage you generate.
Smart Chart 3.0™
cations planning tool that offers a practical approach to developing successful communications programs. During this fun, interactive webinar, you’ll be led through the choices that must be made to put a successful plan in place. Requiring you to lead with strategy rather than tactics, the Smart Chart ensures that strategy drives communications, and helps build the strong foundation your organization needs to achieve its goals.Making Decisions about Social Networking
Discovering the Activation Point™ - March 27
Many social and behavioral change issues have significant public support, but this support is passive. There is a gap between people saying they care about something, and those actually motivated to do something about it. During this session, you’ll learn smart ways to bridge the gap between awareness and action with tips and strategies designed to engage and activate your audience.
Extreme PowerPoint Makeover - April 10
Great PowerPoint presentations begin with strong content. During this webinar you will learn how to ground your presentation in your overall communications strategy and make it work harder for you. The session also covers the four elements of effective presentation content. By the end of the training, you will have a plan for developing a new presentation or revamping an existing one.
Opposition Messaging - April 24
Many nonprofits face opposition in their work – groups that levy criticism and seek to influence their target audiences against their efforts. When you're faced with opposition, you have two choices – you can argue and potentially end up off message or you can respond strategically to redirect the conversation to your main points. Spitfire Strategies will lead a session to help you anticipate and respond to opposition more effectively. You'll learn how to use the opposition box tool to map your opposition's arguments and plan your response. Then you'll practice staying on message in the face of opposition in an interactive role play.
Writing for Results - May 8
It’s an informational device, a persuasive tool, a cheat sheet and a calling card: The venerable one-pager is the Swiss Army Knife of collateral materials. Whether you’re in charge of crafting a new one-pager for your organization or project, or just want to know what to look for when reviewing an existing one, this interactive session offers useful tips for creating an effective one-pager that not only looks good, but also gets your message across.
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