Spitfire Strategies

Midy Aponte

Vice President

Based in Denver, CO, Midy’s portfolio at Spitfire addresses domestic public education reform, equity and multiculturalism in the U.S., and advocacy for Internet freedom through civil society organizations in Latin America and Africa with clients such as The New Teacher Center, The Aspen Institute, an the Ford Foundation. She’s also focused on advancing critical environmental priorities and climate change agendas with The Campion Fund, Earthjustice, ClimateWorks and the Climate Action Reserve. Lastly, she recently helped secure a partnership with the national non-profit, Upwardly Gobal. Upwardly Global is focused on helping work-authorized, skilled immigrants from Africa and the Middle East rebuild their professional careers in the U.S.

Midy is a communication strategist and generalist by trade; and a futurist at heart. Her career spans the public and private sector, and has often intersected with pressing policy and social issues affecting societal systems. She is nationally recognized for her ability to devise local, state and national campaign strategies that are sustainable, creatively conceptualized and smartly implemented. As a result, she is well respected among corporate representatives, political thought-leaders, community advocates and next-generation Millennial influencers.

Midy’s work experience began in 1999 in Miami, FL where she worked for more than six years in public health communication for Golin, an international communication agency headquartered in Chicago. Here she was part the team that created the nationally recognized youth-led anti-tobacco movement, truth. After moving to Washington, D.C. in 2004, she joined the reputation management firm, Walker Marchant, and gained valuable experience in litigation communication for Fortune 500 companies such as Eli Lilly, Tyco, Arbitron and Best Buy.

In 2009, she became a small business owner and founded her own consultancy, aimed at building content curation strategies for reaching Hispanic audiences through social media. Her clients included the National Council of La Raza, AARP, AOL Latino/Huffington Post, Centers for Disease Control and the Hispanic Association on Corporate Responsibility.

Between 2011 and 2014, Midy served as the Founding Executive Director of the American Latino Heritage Fund (ALHF) of the National Park Foundation. Her charge was to build a national non-profit fund, ALHF, and inspire awareness of historic preservation, outdoor recreation, and conservation and stewardship of national parks among American Latino audiences. Here she collaborated with the Obama Administration, the Department of Interior and the National Park Service on several initiatives aimed at preserving American Latino history, and provided counsel on the public launch of the National Park Service’s theme study: American Latinos and the Making of the United States. The effort included work with the Public Broadcasting System (PBS) documentary series, Latino Americans, and collaboration with the national coalition, FRIENDS of the Latino Museum.

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